Challenge
Bems Home is known for high-quality home & living products. The brand wanted to engage new customers right from the first touchpoint, efficiently convert sign-ups into purchases, and at the same time make every step of the customer journey traceable. Email flows had delivered solid but not scalable results. The goal was a channel that converts immediately, delivers high basket values, and integrates seamlessly with the existing stack.
Solution
With Chatarmin, Bems Home implemented an automated WhatsApp Welcome Flow – seamlessly integrated with Shopify, Klaviyo, and Gorgias.
Here’s how the flow worked:
Opt-in and segmentation
Prospects signed up via Shopify and on-site forms. Chatarmin captured consent, source, and context, and passed segments into Klaviyo.Instant welcome sequence
Right after opt-in: personal greeting, brand story, social proof, and curated product recommendations based on category interest and shopping history from Shopify.Incentives without discount addiction
Time-limited offer, bundle suggestions, free-shipping triggers, and content modules (care/styling tips) to communicate value instead of pure discounts.Service escalation in Gorgias
Questions and replies were logged as tickets in Gorgias. Responses flowed back directly into WhatsApp; purchase and support data enriched Klaviyo profiles.Attribution and revenue tracking
Orders and events were mirrored in real time into Chatarmin via the Shopify integration. The impact of every message was measurable.
Results
The Welcome Flow numbers speak for themselves:
- WhatsApp revenue: €54,486.93
- WhatsApp costs: €118.05
- Return on WhatsApp Spend (ROWS): 461.6x
- Enrollments: 1,629
- Conversion rate: 18.6%
- Revenue per recipient (RPR): €33.45
This made WhatsApp the highest-performing acquisition and activation channel in Bems Home’s marketing mix.
Why it Works
- Closeness and relevance: WhatsApp reaches new contacts at the right moment with a personal tone.
- Data-driven personalization: Shopify purchase data, Klaviyo segments, and Gorgias signals drive content, timing, and incentives.
- Fast response times: Inquiries automatically land in Gorgias, resolving pre-purchase doubts instantly.
- Clean attribution: Every interaction is measurable; budgets can be scaled with confidence.
Setup in Short
- Opt-in flows and on-site prompts with a clear value proposition
- Welcome sequence with 2–3 messages within the first 48 hours
- Product recommendations and bundles based on category interest
- Service fallback in Gorgias for keywords like “shipping”, “size”, “return”
- Strict UTM and order attribution schema in Shopify and Chatarmin
Conclusion
Bems Home demonstrates how a well-designed WhatsApp Welcome Flow quickly monetizes new contacts while connecting the entire MarTech stack (Gorgias, Shopify, Klaviyo) for maximum impact. The result: 461.6x ROWAS, 18.6% conversion rate, and €33.45 revenue per recipient – with full transparency into every customer touchpoint.