bedrop 🐝 didn’t want to kick off Black Week with yet another generic newsletter, but with real exclusivity.
The goal: activate their most purchase-ready customers before anyone else – with a Pre-Access that truly feels like an advantage.
The channel of choice was obvious: WhatsApp.
Personal, direct, with maximum attention – and perfectly suited to combine urgency and value.
The result? One of the most profitable WhatsApp campaigns we’ve seen so far. 🚀
The situation: Black Week without wasted reach
Black Week is loud, expensive, and overcrowded.
bedrop faced a classic e-commerce challenge:
- rising advertising costs
- declining attention
- interchangeable offers flooding inboxes
Instead of buying reach at any cost, the team chose a different path:
The strategy: Pre-Access
The campaign was clearly structured and built on solid psychological principles:
- Exclusive early access to Bee Week
- Clear deadline (only until 11:59 PM)
- Strong incentives:
- up to 40% discount
- a limited Christmas soap worth €10
- a chance to receive a 100% refund
The message was unmistakable:
If you don’t order now, you miss out on one-time benefits.
Execution with chatarmin
With chatarmin, bedrop executed the campaign in a DSGVO-compliant, high-performance, and scalable way:
- Sent to a qualified WhatsApp opt-in list
- Clear structure & mobile-optimized content
- Direct CTA to the Pre-Access shop
- Real-time tracking of all relevant KPIs
No technical overhead.
No channel chaos.
Just focus on revenue.
The results: When relevance meets timing
The numbers speak for themselves:
- €53,884.07 WhatsApp revenue
- €275.89 WhatsApp costs
- 195.3x return on WhatsApp spend
- 80.9% open rate
- €101.29 average order value
- €19.65 revenue per recipient
This is not just a campaign success.
This is proof of channel.
Why this campaign performed so well
1. Exclusivity instead of mass discounts
Pre-Access works because it’s not for everyone.
2. WhatsApp as a primary channel
80%+ open rates aren’t luck – they’re expectation.
3. Clear message, clear deadline
No distractions. No uncertainty. No room for interpretation.
4. The right platform in the background
chatarmin turned an idea into a scalable revenue channel.
The right partner makes the difference
WhatsApp marketing is not a broadcast tool.
With chatarmin, it becomes a measurable revenue lever – without technical complexity.
About chatarmin.com
chatarmin is the leading WhatsApp marketing platform for e-commerce companies in the DACH region. With a strong focus on DSGVO compliance, performance, and user experience, chatarmin enables brands to turn WhatsApp into a profitable sales channel – simple, scalable, and measurable.