bedrop 🐝 didn’t want to kick off Black Week with yet another generic newsletter, but with real exclusivity. The goal: activate their most purchase-ready customers before anyone else – with a Pre-Access that truly feels like an advantage.
The channel of choice was obvious: WhatsApp. Personal, direct, with maximum attention – and perfectly suited to combine urgency and value.
The result? One of the most profitable WhatsApp campaigns we’ve seen so far. 🚀
The situation: Black Week without wasted reach
Black Week is loud, expensive, and overcrowded. bedrop faced a classic e-commerce challenge:
- rising advertising costs
- declining attention
- interchangeable offers flooding inboxes Instead of buying reach at any cost, the team chose a different path:
The strategy: Pre-Access
The campaign was clearly structured and built on solid psychological principles:
- Exclusive early access to Bee Week
- Clear deadline (only until 11:59 PM)
- Strong incentives:
- up to 40% discount
- a limited Christmas soap worth €10
- a chance to receive a 100% refund The message was unmistakable: If you don’t order now, you miss out on one-time benefits.
Execution with chatarmin
With chatarmin, bedrop executed the campaign in a DSGVO-compliant, high-performance, and scalable way:
- Sent to a qualified WhatsApp opt-in list
- Clear structure & mobile-optimized content
- Direct CTA to the Pre-Access shop
- Real-time tracking of all relevant KPIs No technical overhead. No channel chaos. Just focus on revenue.
The results: When relevance meets timing
The numbers speak for themselves:
