"4 Days 4 Goodies": How bedrop Generated €163,983.21 in Just 4 Days with WhatsApp

Challenge

bedrop is known for high-quality honey and bee products and has already proven multiple times how effective WhatsApp marketing can be in e-commerce. With the “4 Days 4 Goodies” campaign, the company aimed to generate a significant sales boost within just a few days – while re-engaging existing customers with exclusive offers.

The challenge: achieve high revenue in a very short time without overwhelming the audience with too many messages.

Solution

With Chatarmin, bedrop launched a limited-time WhatsApp sales campaign that combined exclusivity with urgency.

The setup included:

• . Clear campaign structure – a new “goodie” deal each day over four days.
• . Segmentation – targeted communication to existing and new customers, tailored to purchase history.
• . High interaction – direct purchase links, engaging visuals, and concise copy with clear calls to action. The result: a campaign that perfectly combined urgency and reward.

Results

Key figures from the “4 Days 4 Goodies” campaign:

• WhatsApp revenue: €163,983.21
• WhatsApp costs: €12,119.78
• Return on WhatsApp Spend (ROWS): 13.5x
• Orders: 1,874
• Average Order Value (AOV): €87.50
• Revenue per recipient (RPR): €2.77 ## Conclusion

The bedrop case shows how WhatsApp campaigns with clear dramaturgy can generate massive revenue in just a few days.

With a single campaign, the company generated €163,983.21 in revenue in 4 days – achieving a 13.5x return on spend and nearly 1,900 orders.