Case Studies / bedrop

"4 Days 4 Goodies": How bedrop Generated €163,983.21 in Just 4 Days with WhatsApp

€164K

WhatsApp Revenue

€12K

WhatsApp Spend

13.5x

ROWAS

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Written by Johannes Mansbart

CEO & Co-Founder, chatarmin.com

Last updated at: September 30, 2025

FMCG

Challenge

bedrop is known for high-quality honey and bee products and has already proven multiple times how effective WhatsApp marketing can be in e-commerce.
With the “4 Days 4 Goodies” campaign, the company aimed to generate a significant sales boost within just a few days – while re-engaging existing customers with exclusive offers.

The challenge: achieve high revenue in a very short time without overwhelming the audience with too many messages.

Solution

With Chatarmin, bedrop launched a limited-time WhatsApp sales campaign that combined exclusivity with urgency.


bedrop_whatsapp campaign 2025.png


The setup included:

  1. Clear campaign structure – a new “goodie” deal each day over four days.
  2. Segmentation – targeted communication to existing and new customers, tailored to purchase history.
  3. High interaction – direct purchase links, engaging visuals, and concise copy with clear calls to action.

The result: a campaign that perfectly combined urgency and reward.

Results

Key figures from the “4 Days 4 Goodies” campaign:


bedrop_Whatsapp_Campaign_results .png

  • WhatsApp revenue: €163,983.21
  • WhatsApp costs: €12,119.78
  • Return on WhatsApp Spend (ROWS): 13.5x
  • Orders: 1,874
  • Average Order Value (AOV): €87.50
  • Revenue per recipient (RPR): €2.77

Conclusion

The bedrop case shows how WhatsApp campaigns with clear dramaturgy can generate massive revenue in just a few days.

With a single campaign, the company generated €163,983.21 in revenue in 4 days – achieving a 13.5x return on spend and nearly 1,900 orders.