81.9x Return on WhatsApp Spend – From Just One Campaign
Alpurial, a leading provider of natural products for horses, achieved results with WhatsApp Marketing that surprise even experienced e-commerce managers: nearly 93% open rate, over 21% click rate, and €8.65 in revenue per recipient.
The Starting Point: High Acquisition Costs, Declining Email Performance
Like many e-commerce companies, Alpurial faced a familiar challenge: traditional marketing channels were increasingly losing their effectiveness.
Email marketing, the backbone of customer communication for years, struggled with declining open rates. Paid advertising on Meta and Google became more expensive. Customer Acquisition Costs rose—while at the same time, customer expectations for personalized, direct communication grew.
Especially for time-sensitive promotions like the planned 3-for-2 campaign, Alpurial needed a channel that combined two things:
- Guaranteed visibility with the target audience
- Fast response times for limited-time offers
The question was no longer if, but how to reach customers where they are active every day.
The Solution: WhatsApp as a Direct Line to the Customer
Alpurial decided to communicate its 3-for-2 promotion via WhatsApp—with chatarmin as the technological partner.
Why WhatsApp?
The numbers speak for themselves: Over 90% of Germans use WhatsApp daily. The messenger isn't just an additional channel—it's the primary communication channel for most consumers.
The Implementation with chatarmin
With the chatarmin WhatsApp marketing platform, Alpurial was able to:
- Build opt-in lists—legally compliant and GDPR-compliant
- Send segmented campaigns—personalized according to customer interests
- Track performance in real-time—from delivery to conversion
- Set up automated follow-ups—for maximum conversion optimization
The technical complexity remained in the background. What mattered was: one campaign, a few clicks, measurable results.
The Results: Numbers That Speak for Themselves
What These Numbers Mean
81.9x Return on WhatsApp Spend means specifically: For every euro Alpurial invested in this campaign, €81.90 came back. No projection, no estimation—real, measurable revenue.
92.9% Open Rate means: Almost every recipient saw the message. While emails disappear in spam folders or get lost among dozens of other messages, WhatsApp lands directly on the lock screen.
21.9% Click Rate is exceptional—and shows that the combination of a personal approach, a relevant offer, and the right timing works.
€8.65 Revenue per Recipient makes WhatsApp one of the most profitable channels in Alpurial's marketing mix.
The Difference: Why This Campaign Worked
- Permission-Based Marketing Only customers who actively consented were contacted. The result: high relevance, low unsubscribe rates.
- Timing is Everything WhatsApp messages are read within 3 minutes on average. For time-sensitive offers like "3 for 2," this is crucial.
- Mobile-First Channel 83% of all e-commerce purchases start on a smartphone. WhatsApp leads customers directly to where they already are.
- The Personal Touch A WhatsApp message feels different from a marketing email. It's more personal, more direct—and therefore taken more seriously.
The Role of chatarmin: Technology That Stays Invisible
You recognize successful marketing technology by the fact that it doesn't get in the way.
chatarmin enabled Alpurial to have:
- ✅ Fast Implementation – no months-long IT integration
- ✅ Intuitive Operation – no complex workflows
- ✅ Legal Compliance – GDPR-compliant opt-in processes
- ✅ Transparent Analytics – every metric at a glance
- ✅ Scalability – from 100 to 100,000 recipients
The result: Alpurial could focus on what really matters—the right message to the right people at the right time.
What Other E-Commerce Companies Can Learn
- WhatsApp is Not Hype—It's Infrastructure With over 90% market penetration in the DACH region, WhatsApp is the channel where your customers expect to communicate with brands.
- Permission Beats Reach Better to have 1,000 recipients who actively subscribed than 100,000 purchased email addresses.
- The ROI Justifies the Investment An 81.9x ROAS isn't an isolated case—it shows what's possible when technology, strategy, and customer needs align.
- The Right Partner Makes the Difference Setting up WhatsApp marketing on your own is complex. With a platform like chatarmin, it becomes a competitive advantage.
Conclusion: The Future of Customer Communication is Personal
Alpurial has proven what is possible when you meet customers where they are active every day. A 92.9% open rate isn't an exception—it's the new normal for companies that use WhatsApp strategically.
The question is no longer if WhatsApp marketing works. The question is: When will you start?
About chatarmin
chatarmin is the leading WhatsApp marketing platform for e-commerce companies in the DACH region. We help brands achieve measurable results through direct, personal customer contact—legally compliant, scalable, and without technical overhead.