YFM® had WhatsApp on their radar for a long time – but never used it as a real revenue channel. No setup, no opt-ins, no flows. In short: €0 revenue via WhatsApp.
Together with Invisible Brands GmbH and chatarmin.com, that changed radically. Within just 30 days, WhatsApp went from an unused channel to the strongest performance lever in the entire marketing mix.
The goal was clear:
A clean launch, full GDPR compliance, and a system that scales – no gimmicks, just a sharp focus on revenue.
The starting point: High potential, no system
YFM® is a strong brand with high demand – but:
- No WhatsApp channel
- No structured opt-in strategy
- No automations
- No measurable revenue via messaging
WhatsApp was exactly where many brands are today: theoretically exciting, practically unused.
The Welcome Flow
The Welcome Flow quickly became the single biggest lever in the entire setup.
Why?
Because this is where attention, intent, and purchase readiness perfectly align.
New subscribers:
- actively opted in
- expect communication
- are emotionally close to the brand
The results after 30 days
- €225,875.64 WhatsApp revenue
- €10,557.38 WhatsApp costs
- 21.9x return on WhatsApp spend
- €109.78 average order value
- 24,838 new WhatsApp opt-ins
From €0 to over €225k – in just 30 days.
Why this worked
WhatsApp is not a trend – it’s infrastructure
With over 90% usage in the DACH region, WhatsApp is the channel where customers expect to interact with brands. If you don’t have a system here, you’re leaving money on the table.
Permission beats reach
24,838 opt-ins in 30 days – voluntary, intentional, and highly relevant.
Fewer contacts who actually want to hear from you will always outperform massive cold lists.
Automations are the real revenue lever
The Welcome Flow alone generated more than €100k in revenue.
Not through volume – but through timing, relevance, and clarity.
The right partner makes the difference
Setting up WhatsApp marketing properly is complex.
With chatarmin, it becomes a scalable competitive advantage that directly translates into revenue.
About chatarmin.com
chatarmin is the leading WhatsApp marketing platform for e-commerce brands in the DACH region. With a strong focus on GDPR compliance, performance, and user experience, chatarmin enables brands to turn WhatsApp into a profitable sales channel – without technical complexity.