Hansegrün GmbH wanted to test WhatsApp – without complex setup, without risk, without months of preparation.
The goal: a first sales campaign to find out whether WhatsApp really works as a revenue channel.
With a single campaign, Hansegrün achieved a 69.5x return on WhatsApp spend – with just €151.07 in costs.
A first attempt that truly delivered.
The starting point: curiosity meets caution
As a sustainability-focused brand with a strong online presence, Hansegrün was looking for a channel that:
- brings the brand closer to its customers
- creates less waste than classic email newsletters
- delivers fast, measurable results
WhatsApp sounded promising – but it was new territory.
The key question was simple: Is it really worth it?
The solution: a focused WhatsApp sales campaign
Together with chatarmin, Hansegrün launched its very first WhatsApp campaign – cleanly set up, GDPR-compliant, and without technical overhead.
Instead of scale, the focus was on relevance:
- messages sent only to active opt-ins
- a clear message, no fluff
- perfect timing
chatarmin provided the entire infrastructure: delivery, tracking, and performance measurement – all in one platform.
The results: when relevance meets the right channel
The numbers speak for themselves:
- €151.07 WhatsApp costs
- €10,495.84 WhatsApp revenue
- 69.5x return on WhatsApp spend
- 14.3% conversion rate
- €7.64 revenue per recipient
For a first campaign, this isn’t just good – it’s exceptional.
Why this campaign worked so well
1. WhatsApp gets read
An open rate of 86.7% shows that WhatsApp is not a channel people ignore. Messages land exactly where attention already is.
2. Clicks without friction
With a 40% click rate, it became clear: the message was relevant, the CTA was clear, and the path to the shop was short.
3. Revenue instead of vanity metrics
At the end of the day, reach doesn’t matter – revenue does.
And with €7.64 revenue per recipient, WhatsApp instantly became a serious sales channel.
Conclusion: a test that changed everything
For Hansegrün, this campaign was more than an experiment.
It was proof that WhatsApp – when done right – drives direct revenue.
No complex setups.
No wasted reach.
No guesswork.
The right partner makes the difference
Setting up WhatsApp marketing properly is complex.
With chatarmin, it becomes a competitive advantage that translates directly into revenue.
About chatarmin.com
chatarmin is the leading WhatsApp marketing platform for e-commerce companies in the DACH region. With a strong focus on GDPR compliance, performance, and user experience, chatarmin enables brands to use WhatsApp as a profitable sales channel – without technical complexity.