WhatsApp Strategy

WhatsApp Strategy

For vacation, holidays, trade shows, personal use and with humor. Copy, adjust the date, activate. Setup guide for the Business App included.

WhatsApp Strategy

Adidas runs a WhatsApp channel and uses it almost exclusively for customer service. We look at where the channel works, where it hits its limits, and what lessons this holds for e-commerce brands in the DACH region.

WhatsApp Strategy

REWE ditched its printed flyers and now sends them via WhatsApp. We dig into the setup: geo-segmentation by postcode, frequency discipline, clean opt-in — and look at what's actually transferable to DACH D2C shops.

WhatsApp Strategy

Otto has been on WhatsApp since 2018 — as a pure service channel, no newsletter, no marketing flows. Why the choice makes sense at enterprise scale, what the setup does well, and which levers smaller DACH brands can add on top.

WhatsApp Strategy

Lidl delivers its weekly flyer via WhatsApp. Behind the lean push setup sits Whappodo, the Schwarz Group's own messenger platform. What translates to a D2C shop and what does not.

WhatsApp Strategy

Bonprix WhatsApp Club in practice. How the newsticker with 10% discount works, which three levers the setup gets right, and where there's still room to grow for your shop. Plus a 30/60/90-day plan to replicate it.

WhatsApp Strategy

Rossmann uses WhatsApp as a service channel with AI in the front end (novomind) and adds a WhatsApp Channel for reach. The full setup — plus what other retailers, grocery brands, and store-network operators can take from it (and what they can't).

WhatsApp Strategy

Decathlon runs Sporty, a WhatsApp service hotline and 105 stores. On the marketing side, the channel stays quiet. What DACH brands can take from it.

WhatsApp Strategy

Edeka has no central WhatsApp newsletter. Instead, local stores like Stroetmann (17,000 subscribers), Höfling, and WEZ send the weekly flyer straight to your phone. What works in DACH grocery retail and how it translates to e-commerce.

WhatsApp Strategy

How Zara really uses WhatsApp — service yes, marketing no. An honest look at the Inditex setup, the Trustpilot critique, and what smaller DACH D2C brands can take from it.

WhatsApp Strategy

€60M in revenue, bootstrapped, multiple marketplaces and a WhatsApp channel that combines welcome discount, advent calendar pre-sales and shipping updates in one list. What D2C brands can take from the Purelei setup.

WhatsApp Strategy

Abandoned cart recovery via WhatsApp with 18 to 23% recovery rate vs. 8% via email. Data from 450+ e-commerce brands. Recovery flow, integrations for Shopify and Klaviyo, ROI calculation, and honest limits where the effort doesn't pay off.