Chatarmin adds WhatsApp marketing to Zendesk. Your support continues to run through Zendesk, your WhatsApp marketing campaigns run through Chatarmin. Both systems use the same WhatsApp number. No migration, no either-or.
The setup works like this: Zendesk processes incoming support inquiries via WhatsApp (tickets, conversations, routing). Chatarmin sends outbound marketing messages via WhatsApp (newsletters, campaigns, flows). Meta technically distinguishes between marketing and service messages. Chatarmin sends the marketing messages, Zendesk receives the replies that come in as support inquiries.
The most frequent question from Zendesk users: "Do I need a second WhatsApp number?" The answer: no. Chatarmin and Zendesk can use the same number. Your customer always sees the same contact in WhatsApp, whether they receive a marketing message or submit a support request.
Technically this works through the WhatsApp Business API, which allows multiple systems on the same number. Chatarmin sends the campaign, the customer replies, the reply lands as a ticket in Zendesk. For the customer it's one continuous chat. For you, marketing and support are cleanly separated.
Zendesk is a strong support tool. From 375 sales calls with Zendesk users, this is the most common question. The honest answer: Zendesk is built for incoming conversations. For outbound WhatsApp marketing, the key features are missing.
Zendesk cannot send WhatsApp newsletters. No campaigns to Shopify segments. No abandoned cart flows. No revenue attribution. No A/B testing for message versions. Zendesk is a helpdesk, not a marketing tool. Chatarmin fills exactly this gap without requiring you to leave Zendesk.