This blog post is for companies that use an omnichannel support tool such as zendesk, wanting to offer WhatsApp customer support want to leverage WhatsApp Marketing to extend their new customer acquisition and retention marketing efforts, using the most installed and most populare messenger in the world: WhatsApp.
WhatsApp is not only the most frequently used mobile app in the world, with over two billion active monthly users, but it is also the number one favourized support channel, as statistics show.
âIf you offer omnichannel support, chances are extremely high over 90%, or even over 95%, of the support tickets will chime in through WhatsApp. That is one of the core reasons why Chatarmin focuses on WhatsApp and WhatsApp only. - Johannes Mansbart, Chatarmin founder
Now, you can split WhatsApp customer support into two buckets:
- automated WhatsApp support through chatbots
- manual WhatsApp support through support agents
Whilst chatbots - whether theyâre built on dynamic AI-, or static chatbot-logics - do have their reasonable use cases, as this statistic shows:
Industry | Bot Deflection* |
---|---|
Industry Average | 92.95 |
Fashion and Beauty Brands | 86.05 |
Marketplaces | 95.36 |
Apparel | 90.68 |
Verloop CSAT and Bot Deflection Report on Conversational Messaging, 2022 *Bot Deflection = % Automatically solved support tickets through Chatbots
So, we are all set: Your clients communicate with your brand via Instagram, Facebook, Mail, SMS, WhatsApp and Co. If you use an omnichannel customer support skin such as zendesk, you will face issues, since those different channels are limited to handling inbound support requests, and lack any necessary CRM features that you may want to use, to not only serve, but also market, in your favourite communicational channels.
WhatsApp is the number one channel for this use case by far.
Chatarmin is the only WhatsApp software worldwide to enable customer support to work in its favourite environment, whilst we enable marketing teams to use the best WhatsApp Marketing Software in their native infrastructure
Now, the problem is, that if you just natively use Zendeskâs WhatsApp integration directly, you will face the following problem:
- one WABA for support: your clients will naturally interact with your Zendesk WhatsApp Support hotline, through which they get their tickets solved and questions answered.
- one WABA for marketing and/or sales: your clients will get offers, events, deals, news and more through a separate WhatsApp business account with its own number which will be misleading, confusing, and presents a âcrackâ in your customersâ user journey
The topic here is, that you will have to
- manage two WABAs, one for support and one for marketing and/or sales
- make sure your clients are aware which WABA to address with which of their desires, questions and problems
- correspond and engage with your clients through two completely separated WhatsApp infrastructures
- ask your clients to ideally save your WABAs as contacts, if you are not yet verified
Your alternative is to
- not offer WhatsApp support at all
- split your WhatsApp traffic into two WABAs, with two phone numbers, and two business profiles: one for Support, and the other one using a WhatsApp CRM such as Chatarmin, for sales and/or marketing purposes
Chatarmin solves this topic through its Zendesk WhatsApp integration. Simply do not activate Zendeskâs native WhatsApp solution, but add Chatarmin as a custom 3rd party app, and thus use the same WABA both for support and marketing, without your teamâs switching skins or hopping softwares operatively.
Your clients only communicate with one WhatsApp Business Profile, whilst they actually engage with your WhatsApp customer support on zendesk, and get their WhatsApp marketing campaigns such as automations and campaigns through Chatarmin
Check out this video about Chatarmins zendesk WhatsApp integration: