OFFSET Nutrition is a supplements brand with many customers from Germany and the UK. As a DTC brand, the company relied on WhatsApp to reach its customers more effectively. The goal was to create a personal connection - especially with those who did not respond to emails. With a targeted strategy, they managed to achieve €25 RPR. A clear advantage for the brand.
Precise strategies for maximum success
How do you build a WhatsApp subscriber list without jeopardizing your existing email list? The answer lies in smart planning. Thanks to the Klaviyo connection and Shopify integration, there was a seamless transition. No channels were cannibalized - instead, they complemented each other perfectly. Furthermore, a well thought-out welcome flow was developed. New customers were invited to sign up for the WhatsApp newsletter and receive a 10% discount on all products on the website. There were also exclusive benefits, such as earlier access to offers. The result? More than 1,000 new subscribers and an impressive return on ad spend. An approach that paid off.
Impressive profits through targeted WhatsApp strategy
OFFSET Nutrition impressively demonstrates how successful well thought-out communication via WhatsApp can be. The company achieved impressive results with its customized welcome flow on WhatsApp. The first flow generated €38,000 in sales - an incredible result from day one. Furthermore, sales captured through WhatsApp totaled €262,000 within just 8 months. The strategy exceeded all expectations and the numbers speak for themselves:
1522 enrollments
369X ROAS
€25.01 Revenue per Enrollment
And for just €103.67 in WhatsApp costs! But the success didn't end there. Within a few weeks, 17,000 new subscribers were added to the WhatsApp newsletter. These results clearly show that you can build a strong, loyal customer base in the food and nutrition sector through WhatsApp marketing - and also benefit from it in the long term.
Securing the future with a WhatsApp strategy
With the successful WhatsApp flow campaign, OFFSET Nutrition is laying the foundation for sustainable growth. Furthermore, strong customer loyalty via WhatsApp and email is expected to generate sales of over 1 million euros in the coming months. WhatsApp marketing often unfolds its full value gradually - but the long-term return on investment is impressive. With this strategy, both sales growth and customer loyalty can be promoted in equal measure.
