How do you effectively reach loyal customers and increase ROI by a factor of 38.4? OLAKALA, a German brand for underwear, hoodies, caps, jogging suits and more, showed us how. With our support, the company launched an exclusive early access WhatsApp campaign for its SS24 Echoes of Illusion Collection. The aim was to give the most loyal customers a first look - with impressive success. This success story shows how strategic use of WhatsApp delivers real results.
How we create awareness and brand loyalty
With our tools, OLAKALA managed to strengthen customer loyalty and generate interest almost effortlessly. Personalized messages convey exclusivity - a key element to spark curiosity. Furthermore, incentives such as discounts ensured direct interactions. The result? An impressive reach, increasing brand loyalty and an ROI of 38.4x. That's why timing, creativity and the right tool count - for a market launch that inspires and convinces.
Exclusivity and urgency: the key to OLAKALA's success
OLAKALA wanted to make the launch of its new collection special. An exclusive early access campaign was therefore developed. WhatsApp subscribers received an access code to the collection in advance - even before the official launch. There was also a time-limited incentive: a 15% discount on all products for one hour after the campaign launch. The result? The combination of exclusivity and urgency created a sense of specialness. Customers responded quickly and decisively - a clear success. This strategy underlines how effective tailored campaigns can be in driving sales and engagement.
38.4 times ROI - How OLAKALA achieved the maximum with minimum effort
With a targeted EARLY ACCESS WhatsApp campaign, OLAKALA achieved a whopping 38.4x return on investment. The strategy was clear and effective. The aim was to drive as many users as possible to the website to introduce the new collection. The figures speak for themselves: 73.5% of the messages were opened and 19.3% resulted in clicks. Thanks to this performance, OLAKALA was not only able to maximize traffic, but also significantly strengthen the brand presence - in just one hour!
Successes for today - prospects for tomorrow
How do you manage to achieve such impressive results? Through a combination of strategic deployment and the power of WhatsApp marketing. The personalized messages increase brand loyalty and drive direct sales. With a loyal community like Olakala's, you can achieve top performance - 38.4x ROI speaks for itself. We're also proud to be part of their success. And the best part? Together we are looking forward to presenting a new collection soon that will continue this success story!
