Naughty Nuts is revolutionizing the peanut butter world - with organic ingredients and a clear mission. But how do you stand out in a saturated market? With an EARLY BIRD WhatsApp campaign! The result speaks for itself: a remarkable ROI of 121.5X and enthusiastic customers. Would you like that too? This is how this campaign was implemented:
The Challenge
Naughty Nuts was faced with a clear task: how to reach customers in a personal way? The focus was on marketing their advent calendars. The challenge was to build a strong subscriber list. But how do you convince customers who regularly ignore emails? The solution lay in a new, more direct channel - personal contact via WhatsApp.
Our Approach
The Naughty Nuts campaign took a clearly structured and personal approach. First, the early bird campaign was launched, which was exclusively reserved for existing WhatsApp subscribers. They were given access to the coveted Advent calendar before anyone else - a privilege that immediately attracted attention. But is early access alone enough to inspire customers? Of course not. That's why Naughty Nuts combined the offer with an attractive discount, creating an additional incentive to take part. Targeted communication made it unmistakably clear that the offer was limited in time. This sense of scarcity drove customers to react quickly. With a highly personalized approach and clear benefits, the company was able to drive ROI to dizzying heights. A mix of enticing incentives, strategic planning and emotional storytelling was the key to success.
121,5X ROWAS and €13K Turnover Recorded!
The WhatsApp campaign produced impressive results - and speaks for itself. With WA expenditure of just €112.55, the campaign achieved sales of €13,681.18. But how was such a success possible? One important factor was the high open rate of 88%. It shows how excited the public was about the launch. Let's take a look at the figures:
€13,681.18 in sales
€12.5 Revenue per recipient
€72.8 Average order value
64.2% CTR
That's why WhatsApp was the perfect channel. It offered a direct and personal connection to customers - far more effective than email marketing. Engagement and trust paid off. But why is WhatsApp so effective? Quite simply: it creates proximity. Customers feel directly addressed and respond more quickly. Brands with a loyal customer base in particular achieve such success time and time again. Naughty Nuts was able to make the most of this potential - and set new standards with this campaign!
What We Learned
WhatsApp has once again proven to be an extremely effective platform - especially for brand-loyal customers like those of Naughty Nuts. They appreciate the authenticity and actively participate in campaigns. Why is this important? Because it shows that trust and reach lead directly to sales. Furthermore, we plan to deepen these findings and refine our solution in the coming quarter. With optimized strategies, you will further increase your success and generate even more sales via WhatsApp.
