Naughty Nuts is a German peanut butter brand. Its goal is to change the peanut butter industry and create a product with healthier, cleaner ingredients that are better than what customers grew accustomed to.
The Challenge
Naughty Nuts launched advent calendars and wanted to extend their marketing strategies to WhatsApp. The goal was to target audiences on a more personal level while building a good WhatsApp subscriber list. They also wanted to try to target customers who were not responding to their email marketing strategies.
Our Approach
With any product launch, we try to create a very personal campaign with mouth-watering incentives to attract customers to sign up for the WhatsApp newsletter list or engage and share their information. It is easier to achieve this with brands that already have a loyal customer base, but this strategy always yields great results regardless.
For Naughty Nuts, we created an Early Bird campaign, granting existing WhatsApp subscribers early access to shop the new advent calendars. We also offered a discount to further encourage customers to participate in the campaign. By stating that the offer was limited, we created a sense of scarcity to get customers to engage immediately.
121,5X ROWAS and €13K Turnover Recorded!
Our campaign recorded an 88% open rate, which indicated that customers were eager for this launch and were willing to engage immediately. With a WA spend of €112.55, we recorded the following results:
€13,681.18 in sales
€12.5 Revenue per recipient
€72.8 Average order value
64.2% CTR
Using WhatsApp as one of the main marketing channels for this launch was smart. We always record impressive results when brands with a loyal customer base utilize WhatsApp for product launches and other exciting campaigns. This is because it is a great avenue for them to connect with their audiences on a more personal level compared to emails and other channels.
What We Learned
WhatsApp is an excellent marketing platform for brands like Naughty Nuts. Customers fully trust the brand and the authenticity of its products. They are always eager to engage with the campaigns and place orders directly from WhatsApp. For Q4, we plan to leverage all the insights we’ve gotten from previous campaigns to achieve higher sales volume.
