bedrop is a health and wellness brand that produces high-quality propolis for atopic dermatitis and other related skin conditions. For a happy hour sale, the team was looking for new ways to reach customers. They therefore turned to WhatsApp marketing to reach target groups that were not responding to their email and social media marketing strategies - with resounding success. Within just one hour, bedrop generated a sensational €42,600. This success story shows what is possible.
From social media jungle to WhatsApp success story
How can a change of platform increase sales? By addressing customers where they are active! bedrop recognized that WhatsApp users are more engaged. That's why the company not only used well-known channels such as Facebook and Instagram, but also relied on a targeted WhatsApp campaign.
Strategy and personality for success
How do you manage to generate over €42,000 in sales in just one hour? The answer lies in a precise and well thought-out strategy. First, bedrop targeted as many customers as possible with a specific message. The highlight was a time-limited offer of a 15% discount - valid for one hour only. Such promotions create a strong sense of urgency, also known as FOMO (Fear of Missing Out). They motivate customers to react quickly.
But that was just the beginning. To strengthen the bond with the brand, the message was personalized. The occasion was the founder's birthday party - a likeable detail that created trust and closeness. In addition, they offered up to 30% off all products with no minimum order value. The combination of a limited offer, personal approach and generous incentives led to impressive results. This shows how powerful thoughtful WhatsApp marketing can be.
Impressive figures, tangible successes
bedrop's campaign achieved outstanding results in a very short space of time. Within just one hour, they reached 29,000 accounts - a reach that is significant for any brand. They recorded 20,000 opens, which shows how effective the messages were.
16.5% CTR
But what about real engagement? With 3,300 link clicks, they achieved a click rate of 16.5% in just 60 minutes. This is an impressive figure and clearly demonstrates the success of the strategy.
476 Total Orders
In the end, a total of 476 orders were placed. A conversion rate of 14.42% based on clicks shows that the target group was not only interested, but also ready to buy. Discount codes and a simple checkout process were the key to success here.
€42,660.50 raised in 1 hour!
Success came quickly. A turnover of €42,660.50 - in just 60 minutes. With a ROWAS of 14.09, this campaign proved just how powerful targeted WhatsApp marketing can be. By targeting the right audience and relying on simple, engaging content, bedrop was able to write an impressive success story
Value for Brand
How valuable is it to effectively reach your own target group? bedrop has experienced it. Thanks to this WhatsApp marketing campaign, the company now understands how powerful this platform can be. Record sales were achieved with just a few targeted messages. Furthermore, bedrop plans to use the newly gained knowledge in the long term - a strategic step for sustainable success.
