WooCommerce WhatsApp Integration by Chatarmin

WhatsApp marketing is on everyone's lips and is now used by most online stores with annual sales in the 7 or 8-digit range. However, WhatsApp marketing is not the only WhatsApp application in e-commerce. WhatsApp sales and WhatsApp support are now also playing a key role in online retail.

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WooCommerce is the largest online store software in the world. Chatarmin is the only WhatsApp-WooCommerce integration in the world. Source: WooCommerce, Q1 2024

In this article, we'll tell you how you as a D2C brand can use WhatsApp as a communication channel with your end customers using WooCommerce as your store system.

With the WooCommerce WhatsApp integration, you can use WhatsApp to:

• automatically retarget abandoned shopping carts
• Send automated shipping updates to your customers
• segment WhatsApp campaigns and send them to the right customer cohorts
• perform revenue analysis and identify the incremental value of WhatsApp as a marketing channel
• and much more

Chatarmin is the first WhatsApp marketing tool with WooCommerce integration. In this article, we take a closer look at it.

"We made over €10,000.00 in sales with the first campaign. And we didn't advertise this campaign anywhere else. That was a big surprise for us. Thanks to you for the quick implementation and the clean setup. 🤝" - Chatarmin customer, 8fig D2C-Brand, WooCommerce & Klaviyo Techstack

WooCommerce Chatarmin integration. Source: Chatarmin

Disclaimer: WhatsApp for D2C brands only makes sense if there is sufficient capacity and funding to operate and grow the channel. Otherwise, the project is doomed to failure from the outset. We therefore recommend critical internal strategy clarity and the necessary "nurturing" of WhatsApp as a marketing channel in order to start a second retention marketing channel (in addition to email) or to offer WhatsApp in support. Even if your main sales are retail, wholesale or via Amazon or other marketplaces, the question is whether there are enough resources for your WooCommerce-WhatsApp integration. It's less about sales and more about Kappa.

Learn more about Chatarmin's WooCommerce WhatsApp integration in this video:

WhatsApp marketing always makes sense for "big" WooCommerce stores. So if you already have a whopping 7-digit or even 8-digit annual turnover, you are already leaving a lot of retention revenue ("recurring revenue") behind.

Source: WooCommerce

Abandoned checkout retargeting via WhatsApp

Recovered shopping baskets are an efficient lever for regaining "lost sales". In most cases, email automation is used for this purpose, which records the user's email address and the "bounce" of their "user journey" in the checkout. Your customer often places goods in the shopping cart and then forgets about them or does not complete the purchase. This can happen for various reasons:

• Payment does not work
• Desired payment method is not available
• Internet problems
• Distraction during purchase
• Curiosity of the customer who does not want to buy at all
• and much more

An e-mail is then usually sent - with a delay of 5-15 minutes. In this e-mail, the customer is informed that their shopping cart has been canceled. Several e-mails are often stored in an automated system at certain intervals. Most online stores work with incentives such as discount codes or free goodies.

"For a D2C brand with a WooCommerce tech stack, Chatarmin is the only real WooCommerce-WhatsApp-Integration and WooCommerce-whatsApp-Marketing solution" - Johannes Mansbart, Chatarmin founder

Since an abandoned checkout email automation often only has open rates of 50-90%, this is not the most efficient vehicle to win back customers. We therefore recommend inserting a WhatsApp campaign between the first and second retargeting email.

Abandoned checkout results from Chatarmin customers usually look like this:

Over €7.00 RPR per abandoned checkout automation with Chatarmin's WooCommerce-WhatsApp integration, source: Chatarmin

And delivers outstanding results as an industry standard worldwide:

Results of recovered shopping carts with Chatarmin's WooCommerce integration. Source: Chatarmin WooCommerce customer

The reason why we recommend email as the "primary retention channel" even for abandoned carts is the

• high cost of the WhatsApp Business Platform, which is the primary use of email (which is free) and the secondary use of WhatsApp (which is paid), as well as
• the "habituation" of end customers to email as a marketing channel

We will be happy to tell you and explain whether your brand is "ready for WhatsApp" in a personal meeting with our team:

Johannes Mansbart

CEO & Co-Founder

Book a slot

With open rates of just under 100%, however, WhatsApp is recommended as a retargeting channel, as the above results show.

Bear in mind that most stores require a mandatory email entry. However, this is often negligently not the case with cell phone numbers. And this is despite the fact that even when telephone numbers are entered voluntarily (also due to browser auto-fill functions), around 20-50% of online shoppers are happy to enter their telephone number. Nowadays, end customers want to be reached by their favorite brands by phone.

And if your email and WhatsApp recovery attempts fail, here's still good news for you: You've collected leads that you can later convert to purchase via WooCommerce WhatsApp newsletter.

BONUS: WhatsApp support as a WooCommerce store

Would you like to use WhatsApp not only for marketing purposes, but also for support and sales?

With Chatarmin's Zendesk, Gorgias and Freshdesk integrations, you can now include the same WhatsApp Business Account in your customer support tool that you also use in Chatarmin for automations, newsletters and integrations.

You can also use Chatarmin's own "agent system" to automate ticketing and routing via Chatarmin. This is done in a three-stage model:

1. via ChatGPT WhatsApp Integration
2. via static chatbot flows
3. via human support agents with a ticketing system

Your support team can view the historical purchasing behavior of the respective chat partner at any time and thus satisfy the individual needs of your customers in the most efficient way possible.

Chatarmin is the world's first WhatsApp marketing software with zendesk-WhatsApp integration. Source: zendesk

So if you don't use any of the customer support systems mentioned above and still want to offer WhatsApp support (with a support team of several people), Chatarmin is the ideal solution.

"When D2C brands offer WhatsApp as a support channel, over 80% of support tickets are usually triggered via WhatsApp. The end-user acceptance is there. And with Chatarmin's smart and flexible solutions and integrations, these 'support leads' can also be easily converted to 'marketing leads'. And all this without scalability bottlenecks in operations. On the contrary, up to 99% of tickets can be solved automatically using AI and chatbot solutions."_ - Johannes Mansbart, Chatarmin founder

results of a D2C Online-Shop with the WooCommerce WhatsApp Integration. Source: Chatarmin, Q1 2024

If you are interested in our WooCommerce-WhatsApp integration or would like to try out WhatsApp marketing in general: Talk to us and book your personal appointment!