Update, 6 October 2026: An earlier version of this article listed hellomateo package prices, including a Starter package. That package no longer exists, and hellomateo now only shares prices in a sales consultation. We have rewritten the article from scratch and no longer list package prices.
You search for Mateo pricing and end up on hellomateo's pricing page. You find four packages, a long feature table and the same button under every package: "Make an appointment". There is no price on the page anymore.
That is a deliberate choice by the vendor. According to hellomateo, the price depends on the package, the number of locations and the features you need. So the only way to estimate your costs is to understand the pricing logic behind it. That is exactly what this article does. We also cover what changed in Meta's WhatsApp fees on 1 October 2026 and which questions you should ask in the sales call.
Mateo Pricing 2026: What Does hellomateo Cost?
Short answer: hellomateo only shares prices on request. As of October 2026, the pricing page shows no monthly price for any of the four packages.
Your bill still has two clear parts:
- Software costs: hellomateo sets the package price in the sales call. It depends on the package, your locations and the features you need.
- WhatsApp fees: Meta charges for outgoing messages based on category and the recipient's country. hellomateo's pricing page lists a range of €0.05 to €0.11 per outgoing message. Incoming messages are free.
According to its German blog, hellomateo passes Meta's fees on to you without a markup. That is a fair statement. For your comparison it means: ask every vendor whether they add anything on top of Meta's fees. With hellomateo, the software costs and what you get for them are what really decide the price.
With more than 2,100 customers and over 50 million messages sent (according to the pricing page), hellomateo is an established tool. The more useful question for you is whether its pricing logic fits your business model.
Which Packages Does hellomateo Offer and What Is Included?
There are currently four packages. The former Starter package no longer appears on the pricing page. The packages differ mainly in locations, numbers, user accounts and AI features.
| Package | Locations | WhatsApp numbers | Employee accounts | AI assistant in chat | Included AI answers | Price |
|---|---|---|---|---|---|---|
| Premium | 1 | 1 | 10 | Add-on | – | On request |
| Business | 3 | 3 | 30 | Add-on | – | On request |
| Business Plus | 3 | 3 | 30 | Choose 2 of 3* | 1,000 | On request |
| Enterprise | 10 | 10 | 100 | 2 included | 2,000 | On request |
*With Business Plus, you choose two modules from AI assistant in chat, AI telephony and postal campaigns.
Source: hellomateo.de/en/pricing, as of 6 October 2026. All information without guarantee.
The same in every package:
- Unlimited active contacts in contact management and for campaigns.
- Five channels in one inbox: WhatsApp, email, SMS, Instagram and Facebook.
- Employee training can be added to any package.
For more complex requirements, hellomateo also offers a custom solution, including unlimited locations and users.
What Does Your hellomateo Price Depend On?
Without a price list, you need to know the levers. With hellomateo, there are four:
- Locations and numbers. This is the core of the pricing logic. Each package is defined by its number of locations: 1, 3 or 10. The number of WhatsApp numbers always matches the number of locations.
- Employee accounts. There are 10, 30 or 100 accounts. If 15 people on your team work in the inbox, you are already above the Premium allowance.
- AI and add-on modules. AI assistant in chat, AI telephony and postal mailing are not available, bookable as an add-on, selectable or included, depending on the package.
- Message volume. Meta's fees grow with every message you send, regardless of the package.
In practice: for a chain of opticians with three stores, this logic works well. Each store gets its own WhatsApp number, and reviews and analytics can be managed per location. A pure online shop has zero locations. It still ends up in a package priced by locations, while what it really needs is shop data, flows and segments based on purchase behaviour.
Which WhatsApp Fees Come on Top of hellomateo?
You pay message fees with every vendor, whether that is hellomateo, Chatarmin or another tool. Meta charges per delivered message. The price depends on the message category and the recipient's country code. In Germany, marketing is the most expensive category.
On 1 October 2026, Meta changed the model. Service replies cost money again, and so do utility messages sent within the open 24-hour window. Both were free before. For service replies, there is a free allowance of 1,000 messages per WhatsApp number per month. From the 1,001st message onwards, you pay the rate that applies to utility messages in the recipient's country.
| Category | Typical example | Charged from 1 October 2026 |
|---|---|---|
| Marketing | Newsletter, discount campaign, abandoned cart reminder | Yes, as before |
| Utility | Order or shipping confirmation | Yes, now also within the 24-hour window |
| Authentication | One-time login code | Yes, as before |
| Service | Free-form reply to a customer question | Yes, from the 1,001st message per number and month |
| Incoming | A customer writes to you | No, remains free |
Exception: delivery is free within the 72-hour window after Click-to-WhatsApp ads (see below). Source: Meta, Pricing on the WhatsApp Business Platform, as of 6 October 2026.
What this means for you: if you send more than 1,000 service replies per number per month, these costs now show up on your bill. That applies to every vendor. If you use several numbers, for example one per store, the allowance applies to each number separately. Factor your service volume in when you compare offers. We have summarised the rates per category and country in our overview of WhatsApp Business costs.
How Can You Lower Your WhatsApp Costs?
Three levers work with every vendor:
- Use Click-to-WhatsApp ads. If someone messages you through a Facebook or Instagram ad with a WhatsApp button and you reply within 24 hours, Meta opens a 72-hour window. During that time, every message is free, including templates. The only exception is replies from Meta's own AI agent. According to Meta, this still applies after 1 October 2026. The customer has to write from the WhatsApp app on Android or iOS.
- Keep utility messages free of promotions. If you add a discount code to a shipping confirmation, Meta can classify it as marketing. Then you pay the higher rate.
- Segment instead of sending to everyone. Every marketing message costs money. A newsletter to only the 2,000 contacts who ordered in the last 90 days costs a fifth of the Meta fees for all 10,000.
What Does hellomateo's Pricing Model Mean for Online Shops?
hellomateo focuses on businesses with physical locations. You can see this in its packages and in the industries on its website. They include opticians, hearing care professionals, car dealerships, fashion and retail, gyms and medical supply stores. This is where the tool plays to its strengths:
- Review management: you connect Google business profiles and send review requests using templates.
- Postal mailing: campaigns can also go out as letters if you want, including printing and shipping.
- AI telephony: an AI assistant answers calls via WhatsApp and landline.
- Industry-ready workflows: templates and customer journeys per industry that you can switch on in a few clicks.
To be fair: hellomateo has its own industry page for e-commerce. For a fashion retailer with stores and an online shop, it can be a good fit.
This matches what we hear in our sales calls. hellomateo comes up regularly, usually with retailers that run several stores. One car dealership group named the interface to its management system as the reason. A platform company found the tool affordable and already quite versatile. Often, the same call then turns to whether the same tool is enough for the B2C online shop.
For a pure D2C shop, it pays to look closely. Your WhatsApp revenue comes from flows such as abandoned cart, post-purchase and win-back. What matters here is the shop integration, triggers from the checkout and segments based on purchase behaviour. According to hellomateo's German blog, connections to industry systems are included from the Business package. Whether that also covers your shop integration is best clarified directly. In the demo, ask them to show it on your own shop. Have them build an abandoned cart flow and show you which shop data arrives in the tool.
hellomateo or Chatarmin: When Does Which Tool Fit?
hellomateo is a good product. For a car dealership or a chain of opticians that mainly needs reviews and location-based communication, hellomateo is often the better fit. Chatarmin is built for online shops that use WhatsApp as a revenue channel.
| Criterion | hellomateo | Chatarmin |
|---|---|---|
| Built for | Businesses with locations, e.g. opticians, car dealerships, gyms | D2C and e-commerce brands |
| Pricing logic | Package, locations, features | Individual, based on your setup |
| Public prices | No, on request | No, on request |
| Meta fees | Without markup, according to hellomateo | Passed on 1:1, without markup |
| Strengths | Review management, postal mailing, AI telephony, industry templates | One-click Shopify integration, Klaviyo sync, flows such as abandoned cart, segments based on purchase behaviour |
We do not publish our prices either. A shop with 5,000 contacts needs a different setup from one with 300,000. What we can promise: we pass Meta's fees on 1:1, and you connect your Shopify store directly through the Shopify App Store.
If you want to compare more than two tools, our overview of hellomateo alternatives covers five options for e-commerce in the DACH region.
Which Questions Should You Ask in the hellomateo Sales Call?
Without a price list, the sales call is your only source. Go in with these questions and ask for the answers in writing in the offer:
- Package: Which package fits my number of locations, and how is a pure online shop classified?
- Integrations: Which shop, CRM and email integrations are included in my package?
- Message fees: How do you bill Meta's fees, and where do I see them on the invoice?
- Growth: What does an additional location, number or user account cost?
- AI: Is the AI assistant included or an add-on, and what happens after the included AI answers are used up?
- Contract: What are the term and notice period, and are setup or training charged separately?
Mateo Pricing Verdict: Who Is hellomateo Worth It For?
These days, you only get concrete Mateo pricing in a sales call. That makes comparing harder. The pricing logic, however, already tells you who the tool is built for.
hellomateo is worth it if your business revolves around locations. Several stores, Google reviews as a growth lever, appointments and reminders: that is what the packages are designed for.
If your revenue comes from an online shop, do the maths more carefully. Then shop integration, flows and segments matter more than locations and postal mailing.
If you run an online shop and want to test WhatsApp as a revenue channel: book a 45-minute demo with the Chatarmin team. We look at your setup and work out with you what WhatsApp can deliver at your average order value.
Frequently Asked Questions About Mateo Pricing
How much does hellomateo cost per month?
hellomateo no longer publishes package prices. The price depends on the package, locations and features and is set in the sales consultation.
Does the hellomateo Starter package still exist?
No. As of October 2026, the pricing page only lists Premium, Business, Business Plus and Enterprise.
Is there a free version of hellomateo?
No, the pricing page shows no free plan. According to its FAQ, you can test hellomateo free of charge.
Are there additional WhatsApp fees with hellomateo?
Yes. Meta charges outgoing messages by category and recipient country, and according to hellomateo, these fees are passed on without a markup.
Are replies to customer questions on WhatsApp still free?
It depends. Since 1 October 2026, only the first 1,000 service replies per number and month are free, after which Meta charges for each additional one.
Is hellomateo GDPR-compliant?
It depends. hellomateo states that it offers a data processing agreement under Art. 28 GDPR and servers in Germany, but you also need a clean opt-in.
Is hellomateo worth it for online shops?
It depends. The location logic suits retailers with stores, while pure D2C shops should compare it with tools built for shop flows.
