Blog / Emarsys WhatsApp integration: Sync your Emarsys CRM with WhatsApp

Emarsys WhatsApp integration: Sync your Emarsys CRM with WhatsApp

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By Johannes Mansbart

CEO & Co-Founder,

Last updated at: June 13, 2024

WhatsApp Strategy

☝️ The most important facts in brief

  • Chatarmin has launched the Emarsys-WhatsApp integration, allowing Emarsys users to connect with WhatsApp seamlessly, overcoming previous integration challenges.
  • This integration leverages Emarsys API to enable automated WhatsApp messaging based on customer behavior tracked by Emarsys, enhancing customer engagement.
  • Emarsys users can now use Chatarmin to synchronize contacts, segments, and other data between Emarsys and WhatsApp for GDPR-compliant communication.
  • This integration provides eCommerce businesses with a powerful tool for customer retention and engagement through WhatsApp.

Emarsys embraces WhatsApp: The Emarsys WhatsApp Integration is now available! At Chatarmin, we faced challenges in integrating Emarsys with WhatsApp for quite some time. The complexity arose from Emarsys' API, which carried a legacy burden and proved to be a less straightforward integration. Despite these hurdles, we were committed to providing the opportunity for the 3.000 global businesses using Emarsys eCommerce marketing platform to seamlessly connect with the world's most downloaded app and widely used messenger. We are excited to announce the launch of the Emarsys WhatsApp Integration, proudly powered by Chatarmin. Explore the features of our Chatarmin Emarsys WhatsApp Integration in the following article.

Emarsys offers a complete eCommerce CRM that you can now integrate with WhatsApp through Chatarmin.

Emarsys WhatsApp Integration by Chatarmin makes full use of the Emarsys API. Source: emarsys

Here is how Chatarmin's Emarsys-WhatsApp-integration looks like, explained by Chatarmin Co-founder and CTO Armin Daryabegi:

Loom Video Thumbnail

Source: Chatarmin, Q1, 2024

Emarsys: Your eCommerce marketing platform

Boost your online and mobile sales by actively connecting with customers, no matter where they are. The integrated Emarsys platform, designed to capture individual customer behavior, empowers marketers to make strategic decisions informed by a comprehensive understanding of customer interactions, business dynamics, and marketing effectiveness.

Sync Emarsys CRM with Chatarmin WhatsApp CRM to unlock the power of Emarsys WhatsApp.

Emarsys is your complete eCommerce CRM. Source: emarsys

Chatarmin introduces: The world’s first native Emarsys WhatsApp integration

Now, why should you care? Now, the thing is, there is no WhatsApp-product for Emarsys users yet. The only way to use GDPR-compliant WhatsApp that is auto-synced and integrated with your Emarsys, has previously been through buggy 3rd-party-tools. With Chatarmin’s Emarsys WhatsApp integration, this now changes.

  1. Discover the process of integrating Emarsys for WhatsApp using Chatarmin’s Emarsys WhatsApp Bridge.
  2. Transfer your Emarsys API Key to Chatarmin
  3. Navigate to the “API Keys” section in your Emarsys Account.
  4. Initiate the creation of a new journey.
  5. Assign a name to your key following your naming conventions. This ensures a clear understanding of each webhook triggered for bridging the Emarsys WhatsApp Integration.
  6. Copy the generated key to your clipboard.
  7. Paste your Emarsys API Key into Chatarmin’s Custom API Webhook Trigger.

Chatarmin syncs your Emarsys CRM efforts with your WhatsApp business accounts.

Emarsys eCommerce CRM now also integrates WhatsApp through Chatarmin, Source: emarsys

Emarsys WhatsApp integration functionalities: Syncing the Emarsys API with Chatarmin

Emarsys for WhatsApp: Harnessing the Power of the Emarsys API. To maximize the potential of your Emarsys WhatsApp Integration, it's crucial to fully leverage the capabilities of the Emarsys API. Our system is designed to empower you to re-engage with inactive community members through WhatsApp, especially when traditional email channels may no longer yield the desired results.

Utilizing Emarsys Webhooks allows us to initiate WhatsApp automations based on various events within your Emarsys Email Marketing account. It's important to note that we've already assisted you in creating your personalized WhatsApp Automations well in advance by the time you reach this stage.

All Emarsys API endpoints can be synced by Chatarmin to fully integrate your Emarsys with GDPR-compliant WhatsApp!

Look at what the Emarsys API offers as endpoints to sync with Chatarmin within our Emarsys WhatsApp integration:

  • Contacts
  • Fields
  • Contact Lists
  • Segments
  • Contact Sources
  • Forms
  • Media Database
  • Conditional Text Rules
  • Tracked Links
  • Sections
  • Events
  • External Content
  • Programs
  • Contact and Data
  • Relational Data
  • Accounts
  • Keys

All of those we are able to sync between Emarsys and your Chatarmin WhatsApp CRM. This gives you complete control of your data, lets you keep Emarsys as your retention marketing source of truth, and at the same time lets you sync your email- and WhatsApp-communications with your audience.

Emarsys for WhatsApp meets WhatsApp for Emarsys!

We trust that we've provided you with a clear understanding of how the Emarsys and WhatsApp Integration operates through Chatarmin. We're delighted to have you join Team Armin! Moving forward, you can seamlessly integrate Emarsys with WhatsApp through our platform.

Chatarmin offers the world's first Emarsys WhatsApp integration for global eCommerce businesses running on emarsys.

Emarsys Email CRM now has its first Emarsys WhatsApp CRM. Source: emarsys

Schedule your 25-minute WhatsApp Emarsys consultancy below and engage in a conversation with me, Johannes Mansbart, the founder of Chatarmin:

Book a slot