Parcel Perform Tracking Right in the WhatsApp Chat.

How the Parcel Perform WhatsApp Integration Works in Detail

Since September 2026, Parcel Perform has been operating under the name Perform.AI. Parcel Perform supplies the shipment data, Chatarmin the WhatsApp channel. The link between the two is an action trigger from the Parcel Perform API that starts your flows in Chatarmin.

What the Action Trigger Does

The trigger starts a flow whose message contains embedded variable links. Through these links your customers see additional tracking information on their shipment, beyond what Shopify provides.

Which Endpoints Start a Journey

You can trigger WhatsApp journeys from four Parcel Perform endpoints: Shipments, Bookings, Returns and Events. That way not only the shipment gets its own message, but also bookings, returns and individual events around a shipment.

What Version 5.2.0 Adds

Since Parcel Perform version 5.2.0 there are additional use cases for the integration: returns, rating, lineitems, collectionpoint and event.location. We look together at which of them make sense for your flows.

Your Own Data From Your Parcel Perform Profile

Chatarmin can also add proprietary user data synced from your Parcel Perform profile. Which fields these are depends on your setup.

How You Get Started

We set up the connection together with you. In the first call we clarify which endpoints you want to use.

You'll find more on the integration in our Help Center.

Shipping Updates From the Source of Your Tracking Data

With Parcel Perform the message starts where your shipment data lives. The action trigger starts the flow in Chatarmin, and the message carries a variable link that shows your customer additional tracking information, beyond what Shopify provides.

For your customer that means the update arrives in the chat they open anyway, and one tap takes them to the details of their shipment. For your team it means shipping communication runs on the same platform as your other WhatsApp flows.

From Booking to Return in the Same Chat

Shipments is only one of four endpoints. Bookings, Returns and Events trigger WhatsApp journeys as well. That gives the return its own message too, in the same chat history as the shipping update before it.

Since Parcel Perform version 5.2.0 further use cases have been added: returns, rating, lineitems, collectionpoint and event.location. Together with the proprietary user data from your Parcel Perform profile, you have more options for your flows than with a plain shipping update. Which of them you use, we discuss with you based on your processes.

Who the Parcel Perform WhatsApp Integration Is For

The integration fits brands that already use Parcel Perform for their shipment data and want to bring their shipping communication to WhatsApp. The data already sits in Parcel Perform, Chatarmin brings it into the chat.

When Your Shipping Updates Should Show More Than the Shop

If you want to give your customers more tracking information than Shopify provides, the variable link from the Parcel Perform trigger is the direct route. The message arrives on WhatsApp, the details sit behind the link.

When Returns Need Their Own Flow

With the Returns endpoint, the return gets its own journey. From Parcel Perform version 5.2.0, returns is also available as an additional use case.

When Compliance Has a Seat at the Table

Chatarmin is an official Meta Business Partner, certified to ISO 27001, GDPR-compliant and hosted on servers in Europe. For brands whose legal team reviews every new channel, that is the basis for sign-off.

What Does the Parcel Perform WhatsApp Integration Cost?

Meta charges per message, no longer per conversation. According to the rate card valid since 1 July 2026, a marketing message in Germany costs €0.1131, around 11 cents. In Austria and Switzerland it is €0.0490, around 5 cents. A utility message in Germany costs €0.0456. Since 1 October 2026 service messages are charged as well, also €0.0456 in Germany. Meta decides which category your template falls into when it reviews it. 10,000 utility messages in Germany therefore cost you €456 in Meta fees.

The Parcel Perform integration is available in Chatarmin for WhatsApp marketing. In a call we walk you through your Chatarmin setup, based on your volume and the journeys you plan.