Without the connection, your WhatsApp numbers live only in Chatarmin. With it, spend and performance from Chatarmin arrive in Klar, where you also look at your other channels. You no longer need to put figures from two tools side by side to compare WhatsApp.
This matters most once WhatsApp gets a budget of its own. At around 11 cents per marketing message in Germany the channel is not free, and a campaign to 10,000 contacts costs you around 1,131 euros in Meta fees. You want to judge that spend by the same standards as any other channel.
In the Channel Builder you map your Chatarmin account to the Chatarmin channel. That way it is included in attribution and reporting and sits in Klar as its own channel next to the others.
For your team that means the question of what WhatsApp delivers gets answered in the same place where you assess your other channels. For budget planning it means WhatsApp appears in the same reporting as the rest of your marketing mix.