Anyone Googling Brevo pricing in 2026 wants a straight answer. What does the tool really cost, where do the contact limits sit, and from what point does the jump to the next plan get expensive? This article answers that with verified numbers pulled directly from brevo.com and frames what the plans mean for a D2C or Shopify brand operating in the DACH region (Germany, Austria, Switzerland). Spoiler: Brevo is cheap for newsletters. The moment WhatsApp marketing or real multichannel orchestration becomes part of your stack, the picture shifts completely.
Brevo Pricing 2026: All Plans at a Glance
Brevo has five tiers for the Marketing Platform plus two separate packages for Sales and Conversations. The most important change since October 2025: there are now official contact limits in the entry tiers that didn't exist before.
| Plan | Price from | Emails/Month | Contact Limit | Core Features |
|---|---|---|---|---|
| Free | €0 | 300/day (hard cap) | up to 100,000 manageable | Brevo logo included |
| Starter | €7/month | 5,000 | max. 500 | Email, SMS, segmentation |
| Standard | €15/month | 5,000 | max. 1,500 | + Automation, A/B tests, landing pages |
| Professional | €499/month | from 150,000 | up to 2 million | + WhatsApp, multichannel, AI features |
| Enterprise | on request | from 1 million | custom | + dedicated IP, SSO, CSM |
All prices exclude VAT. Brevo also bills in USD on the international site; rates may differ slightly by region. Swiss customers should currently calculate with roughly €1 = CHF 0.93 (as of May 2026). Brevo Conversations (Live Chat) costs an additional $15 per user per month, Brevo Sales around $12 per user per month. Both have a stripped-down free plan.
Brevo bills primarily by email send volume rather than contact count. That makes the tool attractive for shops with large lists and infrequent sends. Anyone above 2,000 contacts who sends regularly will quickly outgrow the €7 Starter plan.
Brevo Free, Starter, and Standard in Detail
The Free plan sounds appealing at first. Manage up to 100,000 contacts and send 300 emails per day, free forever, no credit card. For a solopreneur who occasionally sends a newsletter, that works. For a growing D2C brand, things get tight after a few weeks. You have the Brevo logo in the footer, no brand control feel, and the 300/day cap is hard. Anyone wanting to send a Black Friday campaign to 5,000 subscribers can forget about it on the Free plan.
The Starter plan from €7 removes the daily cap. 5,000 emails per month is enough for small lists. But heads up. Since October 2025, the contact limit is hard capped at 500. If you have 2,000 contacts, you need the next tier (Starter 20k) for around €29/month. Anyone wanting to remove the Brevo branding pays €9/month extra as an add-on.
The Standard plan from €15 is the sensible entry point for most SMEs. This is where marketing automation, A/B tests, landing pages, and multi-user access kick in. The Brevo logo disappears automatically. If you nurture 10,000 contacts with two newsletters per month (20,000 emails), the Standard plan lands you at around €27/month. That's significantly cheaper than contact-based tools like Mailchimp, where the same configuration runs into triple-digit territory (official Brevo vs. Mailchimp comparison).
Brevo Professional and Enterprise: The €499 Jump
Here the pricing model becomes a problem for many shops. Between the Standard plan (around €100 to €130 at 100,000 emails, depending on exchange rate and region) and the Professional plan (€499 at 150,000 emails) sits at least €370 in difference. The jump is driven mainly by the features Brevo locks behind this wall.
The Professional plan from €499 suddenly includes things that matter for a growing e-commerce brand: WhatsApp campaigns, mobile and web push, pop-ups, contact scoring by RFM and Customer Lifetime Value, AI segmentation, and phone support. You get ten user seats included. That's a lot on paper. In practice, it means a D2C brand with three marketing people and a need for WhatsApp marketing either works in the €15 Standard plan without WhatsApp or jumps straight to €499. There's no gentle scaling in between.
The Enterprise plan starts at around €10,000 per year and is negotiable, according to EmailToolTester. Included are dedicated IPs, multi-account management, SSO/SAML, a custom loyalty engine, and a Customer Success Manager. Relevant from around one million contacts or when compliance and corporate requirements come into play.
In practical terms: Brevo is a cheap newsletter tool for small shops and an expensive multichannel tool for mid-sized shops. There's a gap in between.
Hidden Costs and Add-Ons
The list prices are one thing. What comes on top is another. Four points to factor into your calculation:
WhatsApp campaigns. The Professional plan includes 1,000 WhatsApp messages per month. Sounds like a lot. It isn't. Another 1,000 messages to German contacts cost €161.57 according to EmailToolTester. The exact calculation with real volumes follows further down in the E-Commerce section.
SMS dispatch. 100 SMS to Germany cost €9. For a reactivation campaign to 5,000 recipients, that's €450 on top, per dispatch. In Austria and Switzerland, prices vary slightly depending on the provider.
Removing Brevo branding. In the Starter plan, the Brevo logo sits in the email footer by default. Removing it costs €9/month as an add-on. The logo in the live chat module (Conversations) stays untouched by this.
Sales and Conversations as separate modules. Anyone wanting to seriously use Brevo's CRM or live chat feature pays an additional $12 per user for Sales and $15 per user for Conversations. For a five-person team, that totals around $135 per month, on top of the marketing plan.
Brevo itself documents most of these costs on the official pricing page. But they're spread across multiple subpages. Anyone looking only at the headline prices easily underestimates the real monthly costs by a factor of two or three.
From Sendinblue to Brevo: What Changed for Existing Customers
Sendinblue was rebranded to Brevo in 2023. Anyone Googling "Sendinblue pricing" today lands on Brevo. That's more than a new coat of paint. The platform has shifted strategically.
What stayed. The volume-based pricing model. GDPR compliance with EU servers. The ISO 27001 certification. Existing accounts were automatically migrated, campaigns and automations remained intact.
What changed. Brevo now positions itself as an all-in-one platform for email, SMS, WhatsApp, live chat, and CRM. That sounds like more value. In practice, existing customers on Capterra also report feature reductions. Heatmaps in reports and conversion rate tracking, available under Sendinblue, are partly unavailable or relocated in the current version.
Anyone with a cheap legacy package from 2023 should be careful. Since October 1, 2025, new conditions apply, and old accounts continue running on legacy plans with different feature sets. If you've been around since the Sendinblue days, double-check before upgrading whether you'd lose a plan with better terms.
Strategically, the Brevo story is interesting. From newsletter tool to CRM suite in three years. Whether that has depth in every module or just breadth is a fair question for anyone serious about scaling.
Brevo from the DACH Perspective: What Shopify, Shopware, and JTL Brands Actually Need
Anyone building Chatarmin talks every day with D2C brands from Germany, Austria, and Switzerland. From those conversations, a clear requirements profile emerges that we'll hold up against Brevo.
A growing DACH e-commerce brand typically needs five things. First, a clean email pipeline for newsletters, welcome flows, and reactivations. Second, WhatsApp marketing, because open rates there are three to four times higher than email. Third, real e-commerce integration with the DACH platforms Shopify, Shopware, JTL, or Plentymarkets that pulls order status, cart abandons, and Customer Lifetime Value live. Fourth, AI-supported customer service that absorbs the growing ticket load without adding headcount. Fifth, a pricing logic that scales with the shop, instead of exploding in jumps.
Brevo covers point one well. Point two only from €499/month plus variable message costs. Point three through standard integrations, but without the depth of specialist Shopware or JTL tools. Point four is partially there through Conversations and AI features in the Professional plan, though real AI ticketing as armincx offers it looks different. Point five is the weak spot. The jump from €15 to €499 is the wrong curve for many growing brands.
The honest verdict: Brevo is solid for e-commerce brands with a newsletter focus and modest multichannel needs. For brands that take WhatsApp marketing or AI support seriously as growth levers, the look at specialist tools is worthwhile.
What Brevo Does Well for Your Shop
Four things Brevo really gets right.
Volume-based pricing. Anyone with large lists and moderate send frequency pays significantly less than at Mailchimp or Klaviyo. An example calculation from MarketingAutomation.tech: an SME with 10,000 contacts and 40,000 emails per month pays around €50 at Brevo Standard, around €130 at Mailchimp Standard. That's roughly a 60% saving at comparable feature depth.
GDPR compliance without workarounds. Servers sit in the EU, Brevo is ISO 27001 certified, the Data Processing Agreement (DPA) is available by default. For German and Austrian shops that run into Schrems II problems with US tools like Mailchimp, that's a real advantage. Swiss brands also benefit because EU hosting meets Swiss FADP requirements.
Transactional emails and API. Brevo's SMTP relay function and REST API are among the more straightforward on the market. Order confirmations, password resets, and order updates run cleanly, logs are stored indefinitely, the API documentation is solid.
The free plan as a test environment. 300 emails per day, free forever, is enough to genuinely try the platform before a purchase decision. That lowers the barrier without locking you into a contract. For a small DACH D2C brand with a newsletter focus and some SMS on the side, Brevo is genuinely cheap option.
Where Brevo Falls Short on E-Commerce Requirements
Three points where things get tight for growing shops.
WhatsApp marketing behind the €499 wall. Anyone running serious WhatsApp marketing in 2026 (and for e-commerce that's a central channel with 85% open rates) has to jump straight into Brevo's Professional plan. That's €5,988 per year in base costs. Now the real math: a D2C brand with 10,000 WhatsApp contacts and one marketing campaign per week hits around 40,000 marketing sessions per month. At €0.1131 per session minus the 1,000 included free sessions, that's around €4,400 in additional WhatsApp costs on top of the Professional plan. That's roughly €4,900 per month in total. At two campaigns per week, we're talking double.
No native DACH e-commerce depth. Brevo has standard integrations for Shopify and WooCommerce. Features like automated shipping and returns communication via WhatsApp, native Trustpilot integration for review requests (omnipresent in DACH e-commerce), or real cart abandonment flows with Shopware or JTL events are not the core focus, though. DACH shops often have to work with workarounds or bolt on external tools.
Sub-module logic gets expensive. Anyone combining marketing, sales CRM, and live chat pays for three separate packages. A Standard marketing plan with five Sales Pro users and three Conversations Pro users lands at €15 + $60 + $45 = around €110 per month. Sounds manageable, but at ten users and Professional marketing, you're at €700 and up.
Brevo vs. Specialist Tools for WhatsApp and Customer Service
For Shopify, Shopware, and JTL brands investing seriously in WhatsApp marketing or AI customer service, the comparison with specialists is worth doing.
For WhatsApp marketing, tools like Chatarmin (over 450 DACH brands, built for e-commerce) offer deeper integrations with Shopify, Shopware, Klaviyo, Trustpilot, and the WhatsApp Business API. You pay the pure Meta costs of around 11 cents per marketing message plus a predictable platform fee, without the €499 multichannel surcharge you don't need.
For AI customer service, the same logic applies. armincx is built as an AI-first customer experience suite, integrates directly with Shopify, Gorgias, Zendesk, and Helpscout, and automates tickets across WhatsApp, email, and live chat. At a volume of 10,000 tickets per month, automation rates above 50% are achievable, with response times in seconds rather than hours.
The logic is simple. Brevo wants to cover everything and is therefore okay in many areas, but brilliant in none. When a channel or function is central to your growth, a specialist is usually the better choice, both in price and functionality.
Verdict: Who Brevo Fits and Who It Doesn't
Brevo pricing in 2026 is honestly cheap for most newsletter use cases. If you're a small to mid-sized DACH e-commerce brand focused on email marketing, maybe with some SMS on the side, sending up to 100,000 emails per month, you get a solid tool with GDPR compliance and a sound API for €15 to €130.
But the moment WhatsApp marketing, AI support, or real multichannel orchestration become part of your growth strategy, the picture changes. The jump to €499/month is hard, the WhatsApp surcharges as well (€4,400 in the 10k contacts example), and the missing DACH e-commerce depth shows.
If you're unsure what you actually need, an hour with someone who talks to DACH D2C brands every day helps. Get an honest take for your shop at chatarmin.com/demo. 45 minutes. Free. Clear numbers.
FAQ
What does Brevo cost per month in 2026?
Brevo offers five plans. The Free plan is €0, Starter from €7, Standard from €15, Professional from €499, and Enterprise on request (from around €10,000 per year). The exact cost depends on monthly email send volume and contact count.
Is Brevo really free?
Yes, the Free plan is free forever. You can manage up to 100,000 contacts and send 300 emails per day. The Brevo logo stays in the email footer. For commercial newsletters with more than 300 recipients per day, the plan isn't enough.
What's the difference between Brevo and Sendinblue?
Sendinblue was rebranded to Brevo in 2023. It's the same platform, the same accounts were migrated automatically. Strategically, Brevo has evolved from a pure email tool into a multichannel platform with SMS, WhatsApp, live chat, and CRM.
What does WhatsApp marketing cost at Brevo?
WhatsApp campaigns are only available from the Professional plan (€499/month). 1,000 messages per month are included. For 10,000 contacts with one campaign per week, around €4,400 in WhatsApp costs come on top of the Professional plan. Prices vary by recipient country.
Are there contact limits at Brevo?
Yes, since October 2025. The Starter plan from €7 allows only 500 contacts, the Standard plan from €15 only 1,500 contacts. Anyone with more contacts has to move to a higher email tier. Only the Professional plan offers limits up to 2 million.
What do Brevo Conversations and Sales cost?
Brevo Conversations (live chat) costs around $15 per user per month on the Pro plan, Brevo Sales (CRM) around $12 per user per month. Both have a stripped-down free plan and are billed separately from the marketing plan.
Is Brevo a fit for DACH e-commerce shops?
For pure newsletter use cases, yes. For shops that take WhatsApp marketing or AI customer service seriously as a growth channel, the comparison with specialist tools like Chatarmin or armincx is worthwhile. Brevo is cheap for small shops and expensive for mid-sized shops with multichannel needs.
Is Brevo GDPR compliant?
Yes. Brevo stores data on EU servers, is ISO 27001 certified, and offers a standard DPA (Data Processing Agreement) for German companies. For German and Austrian shops with Schrems II problems on US tools like Mailchimp, that's a clear advantage. Swiss brands also benefit because EU hosting meets the FADP requirements.
When is the Brevo Professional plan worth it?
From around 150,000 emails per month, or when WhatsApp campaigns, multichannel push, contact scoring, or AI segmentation become part of your strategy. Below 100,000 emails, the Standard plan is usually the better choice.
How does Brevo compare to Mailchimp or Klaviyo?
On pure email pricing, Brevo is significantly cheaper because it bills by send volume instead of contacts. On e-commerce depth (Shopify events, predictive analytics), Klaviyo is ahead. On all-in-one feature scope, Brevo and Mailchimp are similar, with a price advantage for Brevo on large lists.
