Connecting Instagram with your WhatsApp business account allows you to combine evaluations from both platforms, expand your story and respond directly to your customers' messages.
The requirements for connecting Instagram and WhatsApp for businesses
Imagine you are promoting a new product on Instagram. It doesn't matter whether it's a service or a consumer product. Your followers, or rather existing and future customers, can use an integrated Whatsapp button to contact you or your support team directly.
They can use the Whatsapp button to ask questions in real time and receive answers. Smooth communication then leads to the corresponding sales figures for your newly advertised product.
We're not just dreaming up a pipe dream here, because Instagram and Whatsapp have already created the technical possibilities. Even Facebook allows you to connect with your messenger, and users experience the perfect versions of an untarnished customer journey. With just a few clicks, they can then share tips and information about you and your company with their friends.
Activating private individuals as a new target group has never been easier! We'll show you how quickly you can benefit from this feature. As a company, you already have a professional Instagram account with appropriate support and have set up a WhatsApp business account.
Is the number of users on Instagram and WhatsApp crucial for the connection?
It is not important to have a certain number of fans of your company on Instagram. It is important to look after them perfectly and to benefit from the fact that your users share their experiences with you and support your marketing by forwarding your advertising.
Using the most popular messenger service for direct contact brings you advantages in terms of speed, in answering the many questions that customers often have about the individual products in your picture.
Whether you have 10 or 10,000 followers doesn't matter. You create an unbeatable duo. Instagram attracts customers and the Whatsapp link gets the deal done.
What other channels could be linked to the Whatsapp Business account?
By using Whatsapp, you can combine other apps that your customers love with your systems. Although an email has a lower opening rate, this customer service tool can also be used together with Whatsapp.
The ability to send your products directly from the CRM system to the appropriate target group and to shorten the order process via the Whatsapp button will take your figures to new heights at the end of the year.
Step-by-step guide to connecting your Instagram profile to the business account on Whatsapp
It's easy to link your professional Instagram profile to your Whatsapp business account. Follow our instructions or get in touch with one of our employees. He or she can advise you on all the possibilities for linking Whatsapp and Instagram.
What to do to add a Whatsapp button to Instagram
- Open your Instagram account and make sure that you already have a business version there. Otherwise, you can switch to it now.
- Click on “Edit profile” to get to the “Contact options”.
- Click on it and select Whatsapp Business phone number from the sub-items.
- Enter your business phone number, which is linked to Whatsapp.
- The code that has now been sent to your number is required by your Instagram profile to finally confirm the link.
- Check whether the new Whatsapp button can now be seen in your Instagram account.
If you use the Whatsapp Business API, you can of course also insert a link so that your prospective customers can use this feature. This is a click-to-chat link from Whatsapp that you can add to your company profile on Instagram.
A good tip right after creating the new feature
Before or immediately after connecting Whatsapp and Instagram, you should post a new story online and test how your users respond to the new way of communicating.
Of course, innovations in your company, a new collection or even just short messages about the messenger and the solution to be able to ask your service and support questions directly with a click are perfect.
Connecting these two popular platforms will directly reflect in your sales figures and help you to increase your reach.
Disconnecting Instagram and Whatsapp
If Instagram has not proven to be useful for you and your sales performance, and Facebook is more likely to be the channel where your customers are, you can register a business account on Facebook and connect it to Whatsapp.
If you give up on Instagram, you can also unlink the two apps in just a few steps:
- Open your Whatsapp Business app and go to “More options”.
- Under Company Tools, you will find Instagram, tap on it and then on Remove.
