In just four months, Glow Skincare turned WhatsApp into one of its most important revenue channels.
WhatsApp Revenue (Month 4)
Return on WhatsApp Spend
Open Rate
Glow Skincare saw declining email open rates and wanted a more direct channel to reach customers.
With multiple signup touchpoints, automated flows, and personalized messaging, the team built a second revenue channel on WhatsApp.
Glow Skincare started from zero on WhatsApp and was live within two weeks.
Four months later, Glow Skincare does over €80,000 in revenue a month, all over WhatsApp.
Three reasons WhatsApp worked for Glow Skincare.
Popup, checkout, and Instagram all collect subscribers.
Welcome, abandoned cart, and winback flows run automatically.
Messages are based on purchase behavior.
Popup, checkout, and Instagram all collect subscribers.
Welcome, abandoned cart, and winback flows run automatically.
Messages are based on purchase behavior.
Signups via popup, checkout, and Instagram.
Welcome and abandoned-cart flows run automatically.
Tailored recommendations based on order history.
Both channels complement rather than compete.
Four months after launching on WhatsApp.
Monthly revenue over WhatsApp has grown steadily since January.
Every euro spent returned €17.20 in revenue.
WhatsApp messages show up right on the lock screen.
Glow Skincare connects Chatarmin with the following tools.
How the rollout went for Glow Skincare.
WEEK 1
Shopify and Klaviyo get connected.
WEEK 2
Welcome and abandoned-cart flows go live.
WEEK 3
The first broadcast campaign is sent.
WEEK 4
All flows run fully automated.
WEEK 5
Segments and messaging are continuously optimized.
Fewer manual support requests thanks to automated flows.
WhatsApp runs alongside email instead of replacing it.
Messages land where customers actually look.
Broadcast campaigns to entire segments.
Automated journeys for every trigger.
Every conversation in one place.
Automatic answers to common questions.
Revenue and performance visibility in real time.
Alongside Glow Skincare, these brands trust Chatarmin.
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in 5 months
From 0 to over €450,000 in just 5 months.
View Case StudyEverything you need to get started.
How to build journeys that convert.
Where each channel has its strengths.
Book a demo and find out how Chatarmin can help you.