Install app
Download our Shopify App. You will then be redirected to Chatarmin, where you can complete the installation.
Features of the Shopify integration
Customize checkout
You can now customize your checkout and add our “app blocks”.
WhatsApp consent checkbox
Just like with email, you can also offer a checkbox for WhatsApp opt-in. This allows customers to sign up for WhatsApp right away during the order process.
Thank You Page Widget
With our 2nd app block, customers can also sign up for the shipping confirmation after the payment process. So “Track you order via WhatsApp”:
Automations
With the Shopify integration, you can now activate more flow triggers in Chatarmin. This means that you can trigger automations for the following events:
- Abandoned shopping carts
- Order sent
- New orders
Sales attribution
With the Shopify integration, the WhatsApp-generated sales are also tracked in Chatarmin. You can then see this in the flows, campaigns and on the dashboard.
Which companies are using the integration of Shopify and WhatsApp?
Sending notifications via WhatsApp is not reserved for the large operators of shops with Shopify. Even small companies that focus on their online shop and the features that WhatsApp marketing offers are using the integrations of Chatarmin.
Of course, you have to be aware that WhatsApp advertising campaigns cost money. The trick is to combine the best of all worlds. You don't have to send WhatsApp messages to customers from your email advertising.
The more data you have about your customers, the more successful the use of the various tools will be. Our software offers you the opportunity to control and analyze your processes from a single platform. The integration of WhatsApp is just one step towards improving performance in the shop, increasing the opening rates of your campaigns and retaining more customers in the long term.
Your customer service team will be relieved and resources will be freed up for new creative ideas.
A simple basis for calculating your company's interaction options
A lot is said about analyzing figures after an advertising campaign. However, your most important key figures for checking the meaningfulness of a campaign in advance and evaluating the possible results are even more important and are often hidden deep within your platform or are only registered incidentally, sometimes by customer support.
AOV stands for Average Order Value and indicates the average value of your customers' orders in a previously defined period.
- How often do you send WhatsApp campaigns for Shopify?
With these figures, you can calculate the profitability of your WhatsApp marketing. To be completely accurate, you should also include the costs for your WhatsApp Business API in the calculation.
Communication via email or WhatsApp
If your contact is used to communicating via email, you don't have to try to convince them to use a messenger tool in the future. You can therefore exclude long-standing regular customers who have a regular shopping mode from WhatsApp newsletters for the time being in order to save costs.
You can also offer a new contact the choice of how they would like to receive your notifications or promotions in the future. Sending confirmations and advertising to an e-mail address is free. Newsletter marketing via WhatsApp is associated with costs.
The classic message in the mail inbox is still an integral part of the responses from support or the promotion of your pages from Shopify. We at Chatarmin will answer any questions you may have regarding the meaningful use of WhatsApp as a button on a product page or for other interactions beyond the new advertising opportunities.
Examples of Shopify WhatsApp Marketing
While regular customers can be well targeted via e-mails and these also have good opening rates of up to 70%, WhatsApp messages are the preferred choice for contacting new customers and leads from social media.
The opening rate of WhatsApp marketing is almost 100%. If you know the preferences of your customers, you can link them directly to the corresponding product page.
If you want to encourage new contacts to make their first purchases, you can offer a code for a discount in your message, similar to the way your sales team uses it for abandoned shopping carts.
WhatsApp Business can do even more. The functions after integration through our platform also allow this channel to be used for birthday greetings, including gift codes for the next purchase, as a choice of timely delivery.
All the information collected from your customer master data can be segmented, personalized and targeted for a single message or a mass mailing, according to your desired criteria.
Use cases after the successful integration of Shopify and WhatsApp
Figures, data and facts are useful and important tools for getting your business on track and making the most of your team. Figures alone cannot explain everything. To give you a better insight into your future possibilities, we have put together some answers to questions that we are often asked.
In a conversation with us, you will learn which resources your company needs and which strategies it needs internally to push its sales via WhatsApp, even as a smaller shop. We will show you how you can generate new leads via the WhatsApp Chat Button and increase customer loyalty and satisfaction by placing a WhatsApp widget on your website.
WhatsApp support in conjunction with Shopify
Customer questions can arise at any point in the customer journey. The compatibility of WhatsApp and Shopify ensures that your support team can accompany them from the beginning to the end of the purchase.
On every page in your shop, you can open a chat window for the prospective customer to find out more about the item of their choice in addition to the description. This applies equally to the part of the website that describes the delivery and payment options or the button that can be accessed directly from a product.
WhatsApp Sales
In addition to WhatsApp chat directly in the sales process, WhatsApp also supports you when you send a message to your customer if they have created a shopping cart but have not yet placed an order by clicking on the button.
WhatsApp Business gives you the opportunity to remind these customers of their shopping cart and to redirect them directly to this page in Shopify to complete their purchase. You can automate this process so that you don't have to keep an eye on your online store yourself.
In your reminder to the customer, you can use a template to refer to any questions that may have prevented the customer from completing the sale, and even offer them a time in your live chat for final questions.
Successful sales also result from excellent reviews for you as a company or for a specific item on your platform. WhatsApp can also be used to ask your satisfied customers for these reviews.
WhatsApp marketing for Shopify stores
Any marketing strategy can be implemented via the WhatsApp Business platform.
It's up to you to decide which pages you want to promote, which sales promotions you want to run or whether it's the launch of new collections.
If you have just created the option to answer customer enquiries directly from your shop in WhatsApp chats, then this is exactly the right campaign for all your contacts who have just become acquainted with your website or who still have shopping carts that have not yet been completed.
If you have only equipped your online shop with a form for collecting email addresses, you can set up a widget for existing customers to collect their mobile numbers when they make their next purchase.
Thank-you pages are a good place to do this, in conjunction with a message about the shipment of the ordered goods.
A widget can be integrated on any page of your website, not just in Shopify directly. Similar to how email addresses were collected for newsletters in the past. Apps on today's smartphones make it possible for messages to reach customers faster, and once someone has come across your channel, they will be happy to leave you their number for future campaigns.
This is a convenient way to generate new leads without having to use up all the funds of the advertising department for elaborate marketing campaigns.
A WhatsApp button with a direct link to the WhatsApp chat is a well-known installation for Shopify and is readily accepted by users. In the live chat, your team has the opportunity to capture customer data, i.e. new leads. No matter whether or not a first order is placed.
WhatsApp message in combination with classic e-mail
If you want to reactivate even more abandoned shopping carts or not only want to support your users via a single communication channel, you can use WhatsApp and classic mailing in combination.
Shopify offers you all the necessary tools for this. Automated mails directly after the shopping process has been canceled or reminders via WhatsApp with direct feedback to the shopping cart page in Shopify.
