Automated messages and interactions with your customers increase customer satisfaction when they can determine their touchpoints themselves. The selection of a target group is therefore no longer based solely on the data collected about buying behavior, but also on the type of communication that your customer prefers.
What can the Klaviyo WhatsApp integration do?
Integrating WhatsApp into your e-commerce channel together with Klaviyo can strengthen and complement your campaigns and offer your users the customer journey they are used to or want from you.
The potential of combining email and WhatsApp can be fully exploited for the benefit of the company, because it allows you to
- send notifications to your customers in exactly the way that allows them the easiest access.
For example, campaigns can use a WhatsApp message to improve sales flows, while updates on orders placed and an overview of these orders still land in your customer's inbox as an email.
Klaviyo, together with the Chatarmin platform, allows you to merge data from different integrated channels and target each defined segment individually to take customer lifetime value to new heights.
- As a marketing automation platform, Klaviyo, together with WhatsApp, offers you the integration of two very different communication channels. The customer experience is strengthened and your team, for example in support, is relieved.
The advantages of the Klaviyo WhatsApp integration from Chatarmin
Your business channel for driving sales is broadened with the integration of Klaviyo and WhatsApp. WhatsApp campaigns support your email marketing and build relationships with your customers.
A simplified buying process for customers is the result of the Klaviyo integration of WhatsApp with Chatarmin.
Integrations like Klaviyo and WhatsApp allow you to send your messages to your customers via the channel they prefer to use to contact your company.
Your customer's engagement increases depending on whether they prefer WhatsApp campaigns or classic newsletters via e-mail.
The reason for their purchase from your company depends not only on the content of your messages, but also on whether they can browse your brands and offers directly from the tool they are currently using.
While WhatsApp is preferred for quick updates, for example on orders and shipping, the same customer may still prefer to receive messages about events or news about an article by email.
A longer email is still part of the online shopping flow for leisurely reading and then surfing on your website. WhatsApp notifications are received by your customers regardless of location.
Is the WhatsApp Klaviyo integration suitable for you as a company?
WhatsApp was almost treated as a replacement for e-mails in the sales process as well as in marketing. These statements were too short-sighted, because once familiar and still popular channels for generating sales should not be withheld from customers.
It has become much clearer today that the combination of e-mail and WhatsApp marketing improves customer service and determines the strategy and commitment of your marketing, sales and support team.
The WhatsApp Business API is associated with costs. So why risk the existing contact with the customer via email for WhatsApp? The answer to this and similar questions is often found in the open rate.
Do you have enough mobile numbers to consider a Klaviyo WhatsApp integration?
However, to achieve almost 100% opening and visibility of your WhatsApp campaigns, you need a correspondingly high number of enthusiastic customers who want to find their engagement, their message on WhatsApp. Collect all customer data completely, also possible via this integration, before you rely on a WhatsApp flow for your brand.
A simple comparison of the number of email addresses and mobile numbers will reassure you. But of course, we at Chatarmin will tell you how you can use WhatsApp integration to generate leads for WhatsApp marketing.
Ideas for collecting WhatsApp contacts for a successful WhatsApp integration with Klaviyo
Klaviyo can collect customer data from many sources, merge it and help you prepare it for your analyses.
WhatsApp button for registration
WhatsApp widget on the thank-you page
WhatsApp button directly in your live chat
WhatsApp widget for future newsletters
Instructions for Klaviyo WhatsApp integration with Chatarmin
You can also watch our video guide here:
