Shopware WhatsApp integration: WhatsApp marketing for Shopware online stores
WhatsApp marketing is on everyone's lips and is now used by most online stores with annual sales in the 7 or 8-digit range. However, WhatsApp marketing is not the only area where WhatsApp is used in ecommerce. WhatsApp sales and WhatsApp support are now also playing a key role in online retail.
In this article, we'll tell you how you as a D2C brand can leverage and use WhatsApp as a communication channel with your end customers using Shopware 5 or Shopware 6 as your store system.
With the Shopware WhatsApp integration, you can use WhatsApp to
- automatically retarget abandoned shopping carts
- send automated shipping updates to your customers
- send segmented WhatsApp campaigns to the right customer cohorts
- Analyze sales and reliably identify the incremental value of WhatsApp as a marketing channel
- marketing channel reliably
- and much more
Chatarmin is the first WhatsApp marketing tool with Shopware integration, which we will now examine in detail in this article.
"We made over €10,000.00 in sales with the first campaign. And we didn't advertise this campaign anywhere else. That was a big surprise for us. Thanks to you for the quick implementation and the clean setup. 🤝"_ - Chatarmin customer, 8fig D2C-Brand, Shopware & Klaviyo Techstack
Shopware 5 and Shopware 6 Chatarmin integration. Source: Chatarmin
Disclaimer: WhatsApp for D2C brands only makes sense if there is sufficient capacity and funding to operate and grow the channel. Otherwise, the project is doomed to failure from the outset. We therefore recommend critical internal strategy clarity and the necessary "nurturing" of WhatsApp as a marketing channel in order to launch a second retention marketing channel (in addition to email), or to offer WhatsApp in support. Even if your main sales are in retail, wholesale or via Amazon or other marketplaces, the question arises as to whether you have enough resources for your Shopware-WhatsApp integration. It's less about sales and more about Kappa. We will be happy to tell you and explain whether your brand is "ready for WhatsApp" in a personal conversation with our team:
Learn more about WhatsApp marketing in this video: