Shopware WhatsApp Integration Guide

WhatsApp has firmly established itself as a communication channel for companies and their customers. The Chatarmin integration of Shopware and WhatsApp provides support for sending messages about orders, shopping carts or shipment tracking after activation.

What can the Shopware WhatsApp integration do

If WhatsApp is actively used with its many possibilities after integration with Shopware, your customers will experience a customer journey that leads to leads for you from their recommendations, without any further costs.

The following possibilities for using WhatsApp in connection with your online shop will lead to a satisfied and returning customer:

WhatsApp newsletter to segmented customer groups. The information from your shop system about buying behavior and interest in a particular product is used for this.
Chat button on your website and directly in the order process for quick answers to customer questions. In real time via support staff or automated answers to common questions. Chatarmin offers further support options for your online shop. A support ticketing system can additionally support the integration of WhatsApp and Shopware in communication with customers. Retarget abandoned shopping carts via WhatsApp. Shipping confirmation via WhatsApp View WhatsApp-generated sales

The advantages of Shopware WhatsApp integration

The interaction between Shopware and WhatsApp allows you to create and send campaigns based on the interests of your visitors. Your customer receives an update about exactly the products that he has previously purchased, for example if they are reissued or you can expect that they have been used up in the meantime.

However, the WhatsApp integration has more to offer than simply sending newsletters and advertising the shop or specific products in it to specific target groups.

The recovery of abandoned shopping carts through a mixture of e-mails and WhatsApp reminders is promising and is now favored by us and numerous shop operators. Offering WhatsApp support on your website not only makes sense in terms of customer support, but can also be used to acquire new leads. Chatarmin, with its seamless integration, helps to automatically send shipping updates, order confirmations and payment receipts directly to customers via WhatsApp. WhatsApp widgets can be used to collect phone numbers from buyers at checkout. Your audience can also reach you via WhatsApp when you are not open for business, because your customers' shopping carts can be filled around the clock and your chatbots ensure smooth support via pre-prepared messages.

Instructions for Shopware WhatsApp integration with Chatarmin

Navigate to the Shopware integration in Chatarmin.

There you will be asked to enter the following fields:

Shop Url
Access Key
Secret Key

After that, you will get access to our plugin, which you also have to install.

Now you can take a look at the use cases below and see what is possible with our Shopware WhatsApp integration!

Use cases after the successful integration of Shopware and WhatsApp

Shopware, as a German product, provides online shop solutions for all types and sizes of companies. Whether a combined use of Shopware and WhatsApp makes sense for you and your website depends not least on the functions that WhatsApp is to take over for you in marketing, sales and support.

The German-made platform has recently become popular internationally, and the large number of possible plug-ins contributes to this.

Shipping confirmation via WhatsApp

You can now embed our widget in your Shopware shop so that customers can sign up for a shipping confirmation after the payment process!

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WhatsApp sales tracking

With the integration to Shopware, Chatarmin is able to track the WhatsApp generated sales. This is then displayed individually for each flow and campaign, but also on the dashboard in a collective overview.

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New Flow Triggers

After the successful installation, you will also find new “triggers” in Chatarmin Flows:

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This means that you can now trigger the following events and flows:

Abandoned shopping carts
Shipping confirmation
New order

But more about that below!

WhatsApp Chat

With the integration of WhatsApp, you have the opportunity to contact your visitors on your site at any time. The chat button can be integrated anywhere and the customer has the opportunity to ask you questions directly about a product.

You may not always get a filled shopping cart, but you can definitely collect new leads for a future campaign. Offering the chat directly in the shopping cart also helps to record fewer abandoned processes.

Although WhatsApp is enjoying increasing use in direct communication with customers, many companies still forget to collect phone numbers when customer data is requested for an order.

In times when browsers offer so-called auto-fill functions, the preferred mobile number should be recorded in addition to the form for the e-mail.

Chartarmin uses the compatibility of WhatsApp with Shopware for a widget on your thank-you page. Another version of a widget from WhatsApp would be to ask for updates on items that are currently sold out.

A simple question to the customer regarding their wish to receive messages via this popular channel also encourages them to actively use this installation.

SMS messages are also often used by parcel delivery services when it comes to collection or delivery. Provided that the customer has given their permission, this form of contact is also possible for you.

Retargeting abandoned shopping carts

Customers are often very busy people and the last click to complete a purchase on your platform may not be made for a variety of reasons.

The internet connection was interrupted.
The shopping cart was used more as a reminder for a possible future purchase.
A desired product was not in stock in the version presented and the entire process was canceled.
The customer's preferred payment method was not in your list.
Delivery and shipping conditions did not meet the customer's requirements.
Your customer was simply distracted from his purchase or had to leave at short notice.
Online sales work around the world and at any time of the day, but your support team was unable to provide satisfactory answers outside of direct chat times.

By automating reminder e-mails and WhatsApp messages, you can get your customers back to your shops, with a direct link to their shopping cart, and convince them to complete their purchase with an incentive. Even the use of a QR code for return is possible with this type of notification combination.

Your customers are used to receiving newsletters or order confirmations as well as reminders of filled shopping carts. The chance that this e-mail will be opened is a good 50%. After all, your customer has registered with you, so they expect and want your messages.

The opening rate in WhatsApp, however, is almost 100%. The combination of classic mail and WhatsApp makes sense if you have prepared your software and sales department for it.

Using WhatsApp for customer communication and advertising is associated with costs. Therefore, as an entrepreneur, it is important for you to align your strategies with this new version of customer contact.

WhatsApp and Shopware's compatibility allows you to define target groups precisely and send segmented campaigns with trackable results. We at Chatarmin recommend using this marketing campaign 2 to 4 times per quarter.

You can select customers for your advertising based on the following criteria, for example:

Last purchase of the customer
Frequency of returning buyers
Specific product or product group
Customer lifetime value

WhatsApp support options

Chatarmin provides you with an additional connection to CRM or ticketing systems for your support, which can be used together with WhatsApp on your Shopware page.

This installation makes sense not only when your employees are not on site, but also when you want to collect information about your visitors for future marketing from the inquiries.

The automation of answers to customer questions can be handled in this way and in a personal chat with the customer, your support team knows exactly about their interests and buying behavior. Individual attention to their wishes and needs, in turn, ensures a high level of customer satisfaction.

Check out our other WhatsApp integrations:

WhatsApp Shopware integration: Installation Guide

What can the Shopware WhatsApp integration do

The advantages of Shopware WhatsApp integration

Instructions for Shopware WhatsApp integration with Chatarmin