What Does the Green Checkmark on WhatsApp Mean?
If you see a green checkmark next to a contact’s name in your WhatsApp messenger, it means that Meta has confirmed the authenticity of that business profile. This verification of a WhatsApp Business account builds user trust and confirms the legitimacy of the company.
The WhatsApp green checkmark is especially important for businesses engaging in WhatsApp marketing, as it enhances visibility and credibility. Brands like waterdrop® were among the first in the DACH region to receive a verified WhatsApp Business account with a green check.
The green checkmark on WhatsApp is sought after by businesses that want to run WhatsApp marketing. waterdrop® was one of the first DACH brands with a verified WhatsApp Business Account.
In this article, you’ll learn how to get the green WhatsApp checkmark, who already has a verified business account, and what steps are necessary to receive the coveted badge.
What Is the Green Checkmark on WhatsApp?
Every company wants a verified business profile on their social media platforms. On Instagram, the “Blue Badge” is standard, granting authority and higher engagement.
On Instagram, the “blue badge verification” has been standard for a long time—WhatsApp now also offers the green check.
Twitter introduced the “Blue Tick Verification” in mid-2023, and Gmail has also adopted this for better mail authority.
Get the green checkmark on WhatsApp—now even Gmail has a widespread “Blue Badge”.
Since early 2023, it has been possible to get the coveted green checkmark on WhatsApp. This blogpost will show you how.
⚠️ COMING SOON: META Verified for Business will soon make it even easier for companies to apply for and receive WhatsApp verification with a green check.
Requirements for the Green Checkmark on WhatsApp
There’s no definitive public explanation for why some companies get verified and others don’t, but Meta lists the following criteria for receiving a green check:
- Relevance: The company must be “notable,” “relevant,” and “widely known.”
- Verified META Business Suite: Your company’s Facebook Business Manager should show a proven track record (e.g., ad spend). This is also important for your WABA’s messaging limits and quality rating.
- Green Tick Application: Without applying for the Green Tick, nothing happens. We’ll explain how to request your WhatsApp green badge below.
If you meet the first two criteria, your chances of getting verified on the first attempt are good. If not, you can reapply every 30 days.
Verified WhatsApp account by Smilodox, powered by Chatarmin
The Three Phases of WhatsApp Verification
WhatsApp Business accounts fall into three categories:
- No Display Name: Startups like “EEVA RIA” may appear only with their phone number in chats—no display name, no green check.
- Display Name but No Verification: Most WhatsApp Business accounts start like this. A display name is visible but not yet verified.
- Verified with Green Check: Some brands with high Meta Ad quality receive instant verification.
| Number Display | Display Name | Green Check Verified | |
|---|---|---|---|
| Account Quality | Low–High | Medium–High | High |
| Messaging Limit/24h | 250–1k | 1k–10k | 10k–∞ |
| Upgrades via Conversations | 2×1k | 2×10k | ✅ |
| Appearance | Phone Number | Display Name | Green Check |
Learn more about your WhatsApp Business Account quality rating
Step-by-Step: How to Get the WhatsApp Green Check for Your Business
1. Go to “Accounts” > “WhatsApp Accounts” in your META Business Suite
You’re now in the details of your WhatsApp setup via the WhatsApp API and Chatarmin. Click “WhatsApp Manager.”
2. In “WhatsApp Manager”, select the relevant WABA to request verification
You can register up to five WhatsApp accounts in META Business Suite. Select the correct WABA to request the green check.
3. Confirm 2-Factor Authentication
You’ll need 2FA to apply changes to your account—including green check requests.
4. Click “Submit Request” to apply for the green check
You’re one click away! Be prepared to provide:
- Company registration certificate
- Press, blog, or TV features
- Social media accounts as proof of relevance
If this sounds overwhelming, don’t worry. Many companies have already been verified—even without 7- or 8-figure revenue. Our clients (e.g., PAUL VALENTINE, Smilodox, waterdrop®) show it's possible.
Pros and Cons of Having a WhatsApp Green Check
| Account Type | Pros | Cons |
|---|---|---|
| Green Badge Verified | Verified business authenticity | Requires use of WhatsApp Business Platform |
| Display Name | Shows brand in chat | Not available to everyone |
| Number Display | Everyone has it | Appears less trustworthy |
Advantages of the Green Check
- More trust through verified authenticity
- Higher messaging limits = handle more conversations
- Improved WABA quality rating
- Brand name shown instead of phone number
- Customers recognize your business without saving the number
- Higher engagement & conversion potential
Verification can be re-applied every 30 days. Chatarmin supports you during the verification and scaling process.
Downsides of an Unverified WhatsApp Account
- Less customer trust
- Requires contacts to save your number
- Unprofessional appearance
- Lower quality rating
- More fluctuation in messaging limits
- Lower messaging volume
Not sure what “quality limits” or “conversation volume” mean? Or have questions about WhatsApp verification? Book a call with us:
Johannes Mansbart
CEO & Co-Founder
Verified Green Check on WhatsApp: Chatarmin Can Help
Benefits of Verification:
- Higher quality rating & scalability
- Greater trust & instant brand visibility
- Increased message volume capacity for your WABA
Chatarmin actively supports businesses in the verification & scaling process, optimizing your WhatsApp Business account for a smoother verification experience.
We’d love to help you on your WhatsApp journey. Feel free to reach out!
