That's Me Organic is a German beauty brand that develops plant-based hair dyes and natural cosmetic products. The aim is to offer chemical-free, sustainable and high-quality cosmetics for skin and hair. By switching from email to WhatsApp, the company has now been able to achieve new successes. Direct customer communication has led to stronger loyalty - and measurably higher sales.
From anniversary to strategy - How a brand rethought its communication
How can you increase brand engagement and sales at the same time? For That's Me Organic, the answer was clear: they wanted to combine email marketing with WhatsApp. The challenge lay in the implementation. With the anniversary just around the corner, they needed a creative campaign that would excite their target group. A test run was to show whether both channels harmonized - with measurable results.
The success lever for sales growth
What's the best way to reach customers today? That's Me Organic combined WhatsApp and email marketing to develop a smart strategy for the company's 3rd anniversary. The core idea was simple: a personalized message with a 30% anniversary discount. The result? More interest and direct purchases.
But the campaign went one step further. The discount was extended by a few days, which gave customers more time to buy and That's Me Organic more data. A win-win situation that showed its effect.
Unbeatable engagement: 81% openings, 30% clicks!
The That's Me Organic campaign has clearly set new standards. A full 81% of recipients opened the message - how often does an email achieve that? This success shows that the target group strategy, inspired by an anniversary theme, hit the mark. And the best thing about it? 30% of these readers actively clicked on to find out more about the sale. It was not difficult to convince the recipients. A clear, convincing call-to-action motivated customers to take action - with lasting success.
Great results through targeted channels: €20,710 via WhatsApp - €15,069 via email
How can anniversary campaigns be made even more successful? By strategically combining WhatsApp and email marketing! “That's Me Organic” used these two channels to celebrate its third anniversary and significantly increased its overall sales. The strength? Each channel served the target group differently. The WhatsApp campaign stood out - with an impressive open rate of 81.1% and 29.7% click-through rate. With just 1,744 recipients, it generated €20,710 in revenue at a cost of just €392, which is a fantastic return on investment! The email campaign also showed solid results. An open rate of 26.35% and a turnover of €15,069 are proof of its success. The secret? The personal approach on WhatsApp encourages quick responses and feedback. These results prove once again the strength of WhatsApp as a marketing channel when it comes to effective communication and ROI.
Success factor for sustainable growth
The combination of WhatsApp and email has brought “That's Me Organic” impressive results. The combined sales of the campaigns prove the power of an omnichannel strategy, especially for large sales promotions. WhatsApp was able to capitalize on quick customer responses - while email provided additional information. As a result, sales opportunities were fully exploited. It also increased the brand's reach to attract new customers. At the same time, brand loyalty was strengthened, as repeat purchases were also successfully stimulated.
The path to even greater success
How can you build on previous successes? By optimizing what you already have and setting new goals. For That's Me Organic, this means further expanding WhatsApp campaigns and using email marketing effectively at the same time. The goal is a turnover of €100,000 this year - achievable thanks to positive customer reactions. The insights gained will be used to further increase engagement, which should also increase revenue. Success is tangible - and we are ready.
