Tales and Tails stands for high-quality dog food and treats - known for quality and innovation. To break new ground in marketing, the German company opted for WhatsApp as a communication channel. The aim was to boost sales figures and at the same time generate important customer data such as email addresses. By introducing a targeted welcome flow, not only was reach increased - an impressive turnover of €135,000 was also achieved.
A new angle with WhatsApp marketing
Tales and Tails took the first step into WhatsApp marketing. Previously, they had neither a community nor any experience on this platform. The aim was to build a comprehensive contact list. They also wanted to better understand their target group. They therefore focused on gaining valuable insights and building sustainable customer relationships - with great success.
Effective strategies for strong results
How do you increase customer loyalty and sales at the same time? With a customized welcome flow! Tales & Tails offered new customers a €10 discount when they joined the WhatsApp community. After the click, email addresses, nicknames and birthdays were requested - a clever move to build personal customer profiles. This enabled customized communication on WhatsApp. In return, users received their discount code to shop immediately. The result? More customer data, higher interactions and impressive sales of €135,000. A clear proof of the power of personalized strategies.
€46K in Sales and 172X ROWAS
Impressive results were achieved with minimal effort. The welcome flow generated €46,000 in revenue with just €267.45 in WhatsApp spend - a return on investment of 172x. A total of 3949 new users signed up, with each one generating an average of €11.69 in revenue. But that was just the beginning. The long-term success of the campaign saw the company generate over €135,000 in revenue within 8 months and gain more than 29,000 new WhatsApp subscribers. This success had other benefits too. Thanks to targeted lead enrichment, valuable user data was collected. This not only helps refine future marketing strategies, but also helps with effective Klaviyo synchronization. The results clearly show how powerful and sustainable well-planned WhatsApp campaigns can be.
Success across the board: €135,000 through welcome campaign
Tales and Tails proved that WhatsApp marketing has real sales potential in the pet niche. A strategically planned welcome campaign not only generated an impressive €135,000 in sales, but also built a strong WhatsApp subscriber list. In addition, the campaign helped gather valuable customer data that will optimize future marketing efforts. This project is a testament to the effectiveness of targeted WhatsApp marketing strategies - and we're excited to see what comes next!
