myDartpfeil is a German manufacturer of dartboards and accessories and relied on WhatsApp marketing to reach customers more personally. With a 2-for-1 pre-sales campaign, the company increased ROI to an incredible 256.5x. This campaign effectively complemented their email strategies and delivered impressive results.
The strategy behind the success
How do you maximize the impact of a campaign? With a precise strategy. That's why a welcome campaign with a clear message and a 10% discount voucher was implemented first. When the chat link was clicked, the system responded immediately. New customers were asked to give their consent to receive messages and share their email address - only then did they receive their discount. In addition, myDartpfeil used the campaign to introduce a new product update. The result? A perfectly coordinated interaction that directly added value to myDartpfeil.
€30K Turnover on €121,30 Spend!
With a budget of just €121.30, myDartpfeil generated an impressive €30,224.11 in sales. The return on ad spend (ROAS) was a sensational 249.1X. Each new lead brought in an average of €17.58 - and the average order value was an impressive €82.20. This 2-for-1 pre-sale campaign was not only profitable, but also a booster for high-quality leads. A prime example of effective marketing with maximum output!
Insights from the campaign
myDartpfeil was able to build on a loyal customer base that quickly became enthusiastic about the campaign. Many were willing to share their data in exchange for a 10% discount - a decisive step. The campaign also led to a significant increase in leads. This growth will help to make future campaigns even more effective. A complete success!
