MeubelBaas, a Dutch brand for custom-made furniture, was looking for new ways to engage with customers. With our WhatsApp marketing solution, they wanted to win back shopping cart abandoners and reach new customers - set up in just 10 minutes. The result? Over €75,000 in sales in two months. But how does such a simple strategy work so effectively? With a minimal budget and targeted customer approach, WhatsApp marketing presents itself as a powerful tool. The success speaks for itself!
Focus on challenges and opportunities
How can you gain new subscribers and win back lost customers? MeubelBaas was faced with precisely this question. Many shopping carts went unnoticed and newsletter subscribers rarely bought. With Chatarmin, coupled with Shopify and Klaviyo, this changed drastically in just two months. The solution was simple and fast - the results were overwhelming.
Our Approach and Results
Since we had to address two different target groups, we created two marketing flows - one for the new WhatsApp subscribers and one for target groups that abandoned their shopping cart.
Tailor-made strategies for measurable results
How do you reach two target groups at the same time and maximize success? With two targeted marketing flows! One for new WhatsApp subscribers and one for target groups that have abandoned their shopping cart.
More than just a welcome gift
The first impression counts. It can directly inspire new subscribers and retain them in the long term. In the WhatsApp welcome flow, every new subscriber was offered a discount of €25. Simple and attractive - redeemable immediately with a click on the website link. With an average order value of €500, this discount represented no loss and motivated people to take action. The result? An impressive conversion rate of 13.58% and a turnover of €65,056.88 in just two months.
Synergy of WhatsApp and email marketing
But it didn't stop at WhatsApp. The email addresses validated in Flow were automatically synchronized with the Klaviyo newsletter tool. This also benefited the email marketing team. At the same time, cannibalization was avoided. This symbiosis enables sustainable lead generation on two channels - a clever move for successful retention marketing. With 942 new subscribers and a turnover of €69.06 per recipient, this strategy showed how modern marketing works.
More sales through smart shopping cart reminders on WhatsApp
What happens when customers abandon their shopping cart? The MeubelBaas campaign showed how much potential there is in these abandoned purchases. The key? Friendly reminders via WhatsApp - directly with a link back to the shopping cart. Thanks to the clever combination of WhatsApp messages and emails in a “sandwich approach”, both channels were used cleverly. Customers who did not respond received follow-ups - personally and efficiently.
The result? An impressive €10,848.24 in revenue with only €22.07 in WhatsApp costs. 384 customers signed up, the conversion rate was 5.46%, and the revenue per recipient was €28.25. This campaign proves that even high-priced products can be sold successfully with WhatsApp - quickly, easily and effectively.
Turning lost opportunities into sales
This campaign showed how to bring abandoned shopping carts back to life. With a clever mix of WhatsApp, Klaviyo and Shopify! MeubelBaas was able to win back customers and increase conversions - quickly and cost-effectively. Two target groups were perfectly addressed, customer loyalty deepened and revenue of over €75,000 generated. We look forward to accompanying MeubelBaas to further successes!
