ELFBAR is a manufacturer of innovative vape products in Canada, the UK and Europe. The company wanted to celebrate its two-year anniversary and relied on our WhatsApp marketing solution. The aim of the campaign was to reach target groups, strengthen brand loyalty and boost anniversary sales. The result was impressive - a 99-fold return on investment. We explain how this was possible.
The challenge: focus on authenticity
How do you manage to address a target group on a more personal level - without appearing intrusive? This was precisely the question ELFBAR faced when they broke new ground with WhatsApp marketing. The aim was to reach customers with an authentic message and get them excited about the anniversary sale. Nothing was allowed to appear artificial or artificial. WhatsApp offered an opportunity to communicate with the target group in an approachable and direct way. But this was precisely the challenge. A solution was needed that was both technically reliable and intuitive for customers. Furthermore, the campaign needed to cleverly place the 2-year anniversary at the center of the message. The strategy therefore focused on customized communication. Thanks to the integrated Zendesk and Woocommerce solutions, customers could not only ask questions directly, but also conveniently manage the purchasing process via WhatsApp. The result? A personalized customer approach - without compromising on efficiency and professionalism.
The results are impressive
The campaign achieved record-breaking figures in WhatsApp marketing: 74% open rate, 42% click rate and over 9,000% ROI. The following results were achieved:
74% Open Rate
What makes a campaign really successful? The answer lies in the message. With ELFBAR's 2-year anniversary campaign, they achieved a 74% open rate. By comparison, emails often only achieve 20-30%. This result shows how targeted and captivating the message was. The target group was enthusiastic - they wanted to find out more and take action. A clear success and proof of the high ROI of WhatsApp marketing!
42% Click Rate
74% of recipients opened the anniversary message. More than half interacted with the content. The result is an impressive click-through rate of 42%. For ELFBAR, who used WhatsApp marketing for the first time, this shows the success of an authentic and target group-oriented campaign. The message was not only relevant, but also compelling - a real testament to the power of this solution.
€11,488 in Sales with a €116 WA Spend!
The campaign was a complete success. An impressive €11,000 in sales was achieved in the first 24 hours. And the company only spent €116 on WhatsApp marketing. The result? An incredible ROI of over 9000%! The conversion rate of 11.3% was particularly remarkable. This is an outstanding achievement for a new target group. This campaign impressively demonstrates how effectively WhatsApp marketing can reach the right customers.
The path to further success
ELFBAR's anniversary campaign uses WhatsApp to communicate directly and personally with the target group - a decisive factor for success. It also showed that this channel can significantly increase sales through higher interaction rates. For this reason, WhatsApp once again proves its value for DTC brands. We look forward to supporting more campaigns in the future and gaining further insights.
