Banana Beauty is a cosmetics company from Berlin run by women and is setting new standards in the beauty industry. Specializing in vegan and animal-friendly make-up, the company wanted to break new ground in marketing. It therefore decided to use WhatsApp as an innovative solution to reach target groups that were not responding to email marketing. A special campaign was developed for International Lipstick Day - with amazing results:
- 124 Total Orders
- 9000 accounts reached
- 20.31% CTR
Diese Zahlen zeigen eindrucksvoll, wie Banana Beauty multinationalen Erfolg erzielte.
Missed opportunities in email marketing? Time for a new approach
Banana Beauty relied on email marketing with Klaviyo to make International Lipstick Day a sales success. But what happens when a large part of the target group ignores emails? That was precisely the problem. Many customers did not open the messages or did not buy anything. Banana Beauty therefore looked for an alternative - a platform that was more direct and interactive. With WhatsApp, they were able to effectively activate their target group and significantly increase sales figures.
Tailor-made campaign as the key to success
How do you effectively reach customers in different markets? By speaking their language - in the truest sense of the word. A WhatsApp marketing strategy was developed for Banana Beauty that was specifically tailored to French and German-speaking target groups. Each campaign message was adapted not only in terms of language, but also in terms of content.
Cultural differences, approach, tone and the offers were perfectly coordinated. The messages contained clear information on discounts, exclusive offers and products that were particularly appealing in both markets. A good reach was achieved with 9000 mailings.
In addition, the entire purchasing process has been optimized. One click was all it took to order a product. This systematic approach also made it possible to respond quickly to direct customer inquiries. At the same time, potential buyers who had initially hesitated were approached and offered targeted incentives to complete the purchase. The result? An impressive click-through rate of 20.31% and satisfied customers on both sides
The Results
The campaign lasted two months. During this time, Banana Beauty recorded the following results:
20.31% click rate through targeted WhatsApp marketing
The campaign achieved 6,400 openings with over 1,300 clicks - a click-through rate of 20.31%. It therefore clearly outperformed the results of traditional email marketing campaigns. Banana Beauty's international success was driven by precise targeting and smart automation.
124 Total Orders
How do you turn 9,000 potential customers into real buyers? It's easy with WhatsApp marketing! Banana Beauty achieved 124 direct orders - thanks to a clear call-to-action, discount codes and a smooth purchasing process. The conversion rate of 1.38% shows that the strategy works. One click, one discount code - and interest turns into a purchase.
More than €5000 turnover
With 124 orders via WhatsApp, Banana Beauty achieved a total turnover of over €5000. How was this possible? Through direct communication with the target group. This strategy not only strengthens customer loyalty - it also creates potential for future repeat purchases. A real win for sustainable success!
Deeper customer understanding through WhatsApp marketing
How do you reach customers who don't respond to emails? For Banana Beauty, the answer was obvious: WhatsApp. They collected valuable feedback via this platform, which helped them to optimize products and marketing strategies in a targeted manner. Furthermore, the brand plans to continue using Chatarmin in the future to target hard-to-reach audiences. This is particularly important as Banana Beauty continues to grow in Germany and France. WhatsApp marketing proved to be the key to more success and satisfied customers - sustainably and measurably effective.
