Attention Magento store operators! Chatarmin is the first WhatsApp software worldwide to launch a native Magento WhatsApp integration. You can now use these functions fully automatically with Chatarmin's Magento-WhatsApp integration:
- Automated retargeting of abandoned shopping carts
- Postpurchase automations via WhatsApp: surveys, upsales & co.
- Shipping information: shipping updates via WhatsApp
- Segmentation options according to customer profile
- And much more
"Chatarmin is the only WhatsApp tool in the world that has a fully functional, native Magento WhatsApp integration." - Mario Lengauer, CEO Economix & MSTAGE
Source: Magento
The goal is to increase your CLTV ("Customer Lifetime Value!") via WhatsApp marketing by 25-75%. Let's go into more detail on how this works:
Magento WhatsApp integration: This is possible with Chatarmin
The Magento API has some endpoints ("API Endpoints" or "API Webhooks") that we can use to integrate the functions described above into Chatarmin's WA marketing software.
Abandoned shopping carts: Magento's "Checkout" endpoint gives us many different ways to respond to abandoned user journeys - such as shopping cart abandonment. The standard in this case is a WhatsApp campaign as soon as the customer has canceled their order process in the checkout, but has already provided their phone number.
Re-targeting of abandoned shopping carts through Chatarmin's Magento WhatsApp integration. Source: Chatarmin
Postpurchase automations: Magento's API endpoint "Order paid" allows us to automatically send users a WhatsApp message if they have provided their phone number during checkout. This feature is great for product usage recommendations, surveys, shipping information or cross- or up-sales.
_**TIP: If you are not yet collecting your customers' phone numbers in the checkout, you should change this immediately! You are missing out on valuable (WhatsApp) leads.
Postpurchase automation in Chatarmin's Magento WhatsApp integration (Flow-Builder). Source: Chatarmin
Segmentation options: Analyze the customer's purchasing behavior automatically by combining CLTV ("Customer Lifetime Value"), product purchases and purchase frequency into segments. You can then incorporate these into WhatsApp automations as so-called "conditional logic" ("if/else splits" or "conditional functioning"). This guarantees that each customer only receives the WhatsApp message that suits them, their purchasing behavior and their preferences.
if/else split in Chatarmin WhatsApp flow builder, based on Magento buying behavior. Source: Chatarmin
Chatarmin offers a lot more WhatsApp marketing features for Magento store owners. Book your WhatsApp sparring session with our team of WhatsApp specialists here at any time:
Magento WhatsApp marketing: interaction with customer support software
Chatarmin is the leading WhatsApp marketing tool for D2C brands with a Magento tech stack. But what happens when customers write back or your Magento WhatsApp marketing activities result in customer support? Well, in this case, there are three possibilities, and we'll go into each of them in more detail:
No WhatsApp support: 9-figure brands like waterdropÂź scale their WhatsApp marketing across multiple markets and to relevant sales via CLTV uplift of 25%-75%. And yet they don't offer WhatsApp support! How does it work? Via auto-responders, i.e. automated responses. Either via ChatGPT WhatsApp Integration and/or WhatsApp Automations. We attach a screenshot of such a solution here:
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waterdropÂź scales its WhatsApp marketing even without WhatsApp support. You can use Chatarmin Flowbuilder to easily set an automatic response to be sent when WhatsApp leads move out of pre-defined flows. Source: waterdrop WhatsApp.
Customer support in Chatarmin: Thanks to Chatarmin's support and ticketing system, even a multi-member support team can handle full customer support in Chatarmin. This has proven its worth for brands such as bedrop (8-figure) from Mannheim. This is because they do not yet use a multi-channel solution such as zendesk, Freshdesk or Gorgias. Nevertheless, a comprehensive WhatsApp customer support suite is required. Chatarmin offers this.
Chatarmin has a comprehensive multi-agent customer support suite. Source: Chatarmin
Our ChatGPT WhatsApp integrationmentioned above is also offered here at Chatarmin. Here you can find a video about how it works:
