eTrusted integration for API-driven review management: reviews from your eTrusted account are handled centrally in the armincx inbox, negative sentiments become tickets for your team, and positive ones get answered by AI directly.
The integration connects your eTrusted account with the AI customer service from armincx. As soon as a new review comes in, the AI checks the sentiment and decides: 1 to 3 stars go to an agent as a draft, 4 to 5 stars get answered automatically.
Multi-entity setups with multiple shops, locations, or brands are supported natively. Reviews land in armincx with the appropriate entity context, so the right team sees the reviews relevant to them.
The integration supports three core mechanisms:
- Reviews as tickets: Every new review from eTrusted flows into the armincx inbox automatically. Stars, customer data, review text, and entity context are visible at once. Your team replies from one system.
- Sentiment split: Negative reviews (1 to 3 stars) go to your team as drafts. Positive reviews (4 to 5 stars) get answered by the AI according to your guidelines. Triage runs in the background.
- Multi-entity routing: Reviews from multiple shops, locations, or brands land with entity context in the ticket. The right team only sees the reviews it is responsible for.
For brands with multiple shops, locations, or brands that want to automate customer service with armincx. The eTrusted integration bridges the gap between multi-entity review management and the support inbox.
Especially relevant for larger e-commerce brands, retail networks, or multi-brand setups where reviews need to be managed per entity. The AI handles standard replies for 4- and 5-star reviews. Negative reviews land with full entity and ticket context with the right team.
Three concrete scenarios connecting multi-entity review management with AI customer service:
The first: manage reviews centrally. All new reviews from eTrusted flow into the armincx inbox. Stars, customer name, review text, and entity are visible at once. Your team replies from one system instead of switching between eTrusted backend and support tool.
The second: automate sentiment split. armincx triages incoming reviews automatically. Negative reviews go to your team as drafts, positive ones get answered by the AI on its own. The reply is sent back to eTrusted and appears in your review profile.
The third: multi-entity routing. Reviews from different shops, locations, or brands land with the appropriate entity context with the right team. Retail networks and multi-brand setups manage all reviews from one central inbox.
Without armincx, reviews are split between the eTrusted backend and email notifications. With multiple entities, the team loses track of who is responsible for which reviews. Negative reviews sit unanswered for days. With armincx, this happens automatically: every review becomes a ticket with the appropriate entity context, the AI replies to positive reviews or prepares a draft for negative ones. Your team only handles cases that actually need a human.
armincx offers flat-rate pricing without ticket costs. The eTrusted integration is included in the armincx package. Variable AI credits apply per auto-resolved message. No seat-based pricing like Zendesk, no per-ticket costs like Gorgias.
Your dedicated Customer Success Manager configures the integration:
- Create account: Sign up for Chatarmin and activate armincx
- Connect eTrusted: Authorize eTrusted in the armincx dashboard. Reviews flow automatically.
- Set routing and thresholds: Define entity routing and sentiment thresholds
- Go Live: Train the AI on your reply tone and go live
Time to live: days to weeks.
armincx is ISO 27001 certified with servers in Frankfurt. The integration uses only official eTrusted APIs with channel-specific opt-in. DPA available.
Key questions about the eTrusted integration at a glance.