How did Fatbikeskopen B.V. do it?
Fatbikeskopen B.V. sells an expensive, high-consideration product and handles around 95% of its customer communication over WhatsApp. That used to run across lots of different WhatsApp numbers, and the regular WhatsApp Business app offered no automation. With Chatarmin, everything now runs through one channel, across multiple shops and brands.
Step 1: Build contacts
Prospects send a keyword and get their discount code straight in WhatsApp. Chatarmin attributes every entry, click and purchase to the matching keyword flow. Opt-ins, keywords and discount code flows have brought in more than 80,000 new contacts across the connected accounts.
Step 2: Guide the buying decision
Customers ask about models, range, financing or delivery right in the chat. Anyone who wants to try a bike first requests a test ride via WhatsApp, and a matching flow takes it from there.
Step 3: Win back abandoned checkouts
Shopify reports every abandoned checkout to Chatarmin. The flow checks for the required opt-in, then sends timed messages that lead back to the cart.
Step 4: Automate post-purchase service
Chatarmin connects to the delivery software and sends track-and-trace updates via WhatsApp automatically. Keyword flows answer recurring questions. Everything else goes straight into the customer support software.
The result is one system for lead generation, marketing, advice, commerce and customer service.
