How Englputzeder generated over €519,000 in revenue and 3,200 new contacts with WhatsApp in just 4 months

Written by Johannes Mansbart CEO & Co-Founder, chatarmin.com

€519,675

WhatsApp Revenue

84.56%

Open Rate

3,200+

New WhatsApp Contacts

500+ Brands that no longer land in the spam folder.

holy
marcopolo
vossen
metro
ahead
biogena
bauhaus
waterdrop
Why Chatarmin?

Englputzeder x chatarmin

Englputzeder is a family-owned business from Upper Austria. Founded 20 years ago as a carpentry shop, today a modern multichannel retailer for terraces, fences, and outdoor solutions. Three brands under one roof. What makes the group special: the products are complex, advisory-heavy, and high-priced. Cart values in the four- to five-figure range are normal. This is not an impulse buy. It is a decision customers think through.

Email was already running, but email has known limits. Englputzeder saw it clearly: "WhatsApp is simply the tool people use hundreds of times a day, by everyone, and obviously also by our customers." The decision: WhatsApp as an additional channel. The partner: Chatarmin.

In the first four months, Englputzeder proved this decision was right.

"WhatsApp open rates and click rates are many times higher than email. It's really that simple."

Patrick Riedlmaier
Marketing Lead, Englputzeder

Inside the Campaigns

Englputzeder started with a structured foundation: a Welcome Flow automatically greets every new subscriber with a discount code. On top of that, targeted campaigns are sent for seasonal moments. The logic: WhatsApp is not a watering can. It is the right offer at the right time.

A concrete example is the Easter campaign. The message: personalized with first name, 15% off the entire range, a clear code, a clear time limit.

Easter Campaign

The result of this single campaign: €82,901.39 revenue at €164.95 cost. A ROAS of 502x.

A single cart can already justify the campaign cost. In reality, dozens follow.

Book a Demo

Integrations

Chatarmin connects directly with the tools Englputzeder uses every day. Order data, customer segments and campaign flows all come together in one place.

see all integrations →
Shopify logo

Shopify

Order, product and customer data from Shopify flow automatically into Chatarmin. This makes WhatsApp campaigns context-aware, whether triggered by purchase, product interest or order status. The foundation for segments, triggers and revenue attribution down to the cent.

Klaviyo logo

Klaviyo

Klaviyo stays for email, Chatarmin adds WhatsApp on top. Segments, triggers and events sync between both systems. That way email and WhatsApp work together instead of side by side, and the existing CRM data becomes usable without starting from scratch.

"The team is always there for us, with advice and hands-on help, whatever we need. It honestly feels like they look after us 24/7."

Patrick Riedlmaier
Marketing Lead, Englputzeder

The Results

The numbers from January to May 2026

€519,675

WhatsApp Revenue

Over half a million euros in four months, through a channel that started at zero at the beginning of the year. That is the result of consistent list building, targeted campaigns, and an AOV that is rare in other industries.

84.56%

Open Rate

Email newsletters reach an industry-standard 35 to 45% open rate. Englputzeder hits two times that on WhatsApp. If 84% of your recipients actually see your message, you don't need a massive list. You need the right channel.

3,200+

New WhatsApp Contacts

Over 3,200 new WhatsApp subscribers in four months, built through Welcome Flows, seasonal campaigns, and consistent list building. A base that grows more valuable with every campaign.

Book a Demo

The Strategy Behind It

Personalized Outreach

Personalized Outreach

Every message starts with the first name. At Englputzeder, this is not a cosmetic detail. Someone planning a terrace is not buying a mass-market product. Personalized outreach via WhatsApp matches the advisory-heavy product range and signals: this is a message for you, not a newsletter blast.

Exclusive Offers and Codes

Exclusive Offers and Codes

WhatsApp-exclusive discount codes make the return of every campaign directly measurable. Englputzeder knows to the cent what WhatsApp delivers. A ROAS of 502x on the Easter campaign is the result of high AOV, the right channel choice, and a concrete offer.

Scarcity and Time Limits

Scarcity and Time Limits

"The sale ends tomorrow night." That one sentence is the strongest lever in the setup. WhatsApp gets read. Almost always, almost instantly. Time scarcity on a channel with an 84.56% open rate is not a tactic. It is mechanics.

Automated Flows

Automated Flows

The Welcome Flow runs automatically for every new subscriber: discount code out, purchase incentive set, first touchpoint established. Set up once, active forever.

"WhatsApp was up and running in no time."

Patrick Riedlmaier
Marketing Lead, Englputzeder

From zero to live in just a few days

"The onboarding process was fast and uncomplicated. And once our internal structures were clear, everything ran smoothly. Our wishes and use cases were always heard." — Patrick Riedlmaier, Marketing Lead, Englputzeder Group

1

Phase 1

Kickoff

Briefing, brand setup, WhatsApp Business API activation

2

Phase 2

Technical Setup

Shopify integration, Chatarmin dashboard, first segments created

3

Phase 3

Welcome Flow Live

Discount code flow active, first subscribers coming in

4

Phase 4

First Campaigns

Seasonal campaigns sent, 84.56% open rate, €519,675 revenue in 4 months

Ongoing

Optimize & Scale

New flows, A/B tests, further list building and growth

Book a Demo

What Chatarmin Delivers for Englputzeder

Team Relief Through Automation

Team Relief Through Automation

The Welcome Flow runs without anyone lifting a finger. New subscribers immediately get their discount code, automatically, GDPR-compliant, set up in the Chatarmin Flow Builder. The team has headspace for strategy instead of one-by-one outreach.

An Additional Revenue Channel

An Additional Revenue Channel

WhatsApp is no longer an experiment at Englputzeder. It is a measurable revenue channel with its own attribution. €519,675 in four months, by a team that says it is nowhere near maxing out the channel.

Direct Line to the Customer

Direct Line to the Customer

Anyone planning a terrace has questions. WhatsApp lowers the threshold. "The threshold for a phone call or an email is definitely higher than just quickly asking via WhatsApp." The channel creates closeness for a product that needs trust.

How our tool helps with execution

All the features you need for WhatsApp Marketing and WhatsApp Support in one tool. No UX from hell. Simple and effective.

WhatsApp Newsletter

WhatsApp Newsletter

Send high-converting newsletter campaigns to your audience. Benefit from 85% open rates.

Read more →
WhatsApp Flows

WhatsApp Flows

Automate your customers' user journey with triggers, conditions, and logic.

Read more →
WhatsApp Chat Inbox

WhatsApp Chat Inbox

Reply to your customers via WhatsApp. Everything important in one inbox.

Read more →
WhatsApp AI Chatbot

WhatsApp AI Chatbot

AI chatbot for automatic responses to recurring inquiries.

Read more →
WhatsApp Analytics

WhatsApp Analytics

Track your marketing campaigns and monitor their performance in real time.

Read more →

All Case Studies

Read More →
How Smilodox generates over €1,000,000 in revenue via WhatsApp and wins the Chatarmin Revenue Award

How Smilodox generates over €1,000,000 in revenue via WhatsApp and wins the Chatarmin Revenue Award

How Trendt Vision achieves €358,100 in WhatsApp revenue at a 258.6x ROI on Black Friday

How Trendt Vision achieves €358,100 in WhatsApp revenue at a 258.6x ROI on Black Friday

How snushero generated over €452,000 in revenue via WhatsApp in 5 months

How snushero generated over €452,000 in revenue via WhatsApp in 5 months

Start your own WhatsApp success story

Englputzeder proved it in four months: WhatsApp works even for complex, high-priced products. Maybe especially well. Over 450 e-commerce brands use Chatarmin.

Book a Demo
Book a Demo