How the campaign was built
Duschbrocken set up a WhatsApp sales campaign with Chatarmin, built directly around their own community. One campaign, one setup, one clear goal: revenue.
The execution rested on three factors. Exclusive offers that motivate immediate action. Personal messaging through WhatsApp instead of crowded email inboxes. And optimised checkout links that make the path from click to order as short as possible.
The campaign went out to Duschbrocken's existing WhatsApp subscriber base. Clear message, direct link to the shop, and an offer that fits the brand. The community knows Duschbrocken and trusts the brand. WhatsApp delivers exactly the closeness that translates that trust into conversion.
