How Besser im Glas Did It
The lever is launches. Besser im Glas is constantly bringing out something new, from iced tea accessories to the advent calendar. Every launch needs a channel that reaches the most loyal customers quickly and personally. Besser im Glas built that channel on WhatsApp.
Step 1: A 10% voucher via WhatsApp
The first entry point appears as soon as someone visits the shop. A pop-up offers a 10% voucher, and visitors choose whether their personal discount code arrives by email or on WhatsApp. Anyone who picks WhatsApp gets the code straight in the chat. Signing up also means agreeing to hear about new offers. That way, the WhatsApp list grows before the first purchase even happens.
Step 2: The channel opens after purchase
Another key entry point comes right after checkout. Customers enter their WhatsApp number to get shipment tracking. As soon as the parcel is on its way, the update lands in the chat automatically. The relationship starts with something genuinely useful, at the exact moment customers are most open to it. Every order becomes a chance to win a new contact.
The pop-up and tracking are two of many touchpoints where Besser im Glas opens up the WhatsApp channel.
Step 3: Launch campaigns with a sense of exclusivity
Where Besser im Glas really puts the channel to work is launch campaigns. New products land as a WhatsApp message right on the lock screen. Every campaign has a clear occasion, and contacts get the feeling of being part of an inner circle. That sense of exclusivity is exactly what works so well for Besser im Glas.
One of the biggest moments of the year is the advent calendar. Besser im Glas runs the presale over WhatsApp, with an open rate of 77.6%.
The iced tea and accessories launch went even further, with 80% of recipients opening the message. It brings things full circle, since it all started with a sugar-free organic iced tea.
On some days, that adds up to six-figure revenue from this one channel alone.
