Do you consider email marketing to be a relic of the past and are you looking for a way to set up a clear and informative newsletter that complies with the GDPR using WhatsApp Messenger?ChatArmin is your WhatsApp Marketing partner for all questions related to WhatsApp newsletters and in this article, we will show you how to create and send aWhatsApp newsletter for freeto send planned messages to employees, companies or private customers.
What does a WhatsApp newsletter offer?
2 billion users worldwide. This is a statistic that makes WhatsApp particularly interesting for marketing messages. With the WhatsApp Business app, you can reach many people with your message without a lot of effort and ensure that it is read. Compared to some outdated social media platforms like Facebook, WhatsApp is still installed on most smartphones, tablets and the like.
While many people have long since stopped responding to email newsletters, information from WhatsApp newsletters is in high demand. Companies can benefit greatly from a newsletter via WhatsApp, because there are already companies that use an informative WhatsApp newsletter to achieve the following goals:
- Present promotions and discounts
- Send product recommendations
- Send personalized offers
WhatsApp newsletters can also be used to share company news. That's why some companies also use the popular messenger as a news function for blog posts.
Modern WhatsApp newsletters have long since replaced the outdated options of SMS marketing and the dullness of email newsletters. Conveniently, you can send your information to the respective WhatsApp recipients without investing a lot of time or effort. Chatarmin helps you to create a high-quality WhatsApp newsletter so that you too will soon be able to send marketing newsletters via the WhatsApp Business app.
What are the advantages of a WhatsApp newsletter?
Now it's time to present you with the numerous advantages of a well-organized WhatsApp newsletter, because there are a lot of them. Email marketing has now been replaced by the WhatsApp variant in many companies because a marketing newsletter via the WhatsApp Business app offers you the following advantages:
Almost everyone has WhatsApp (almost 2 billion people worldwide) Most users check their WhatsApp messages more regularly than emails (high opening rates of up to 90 percent are available) It is visible which chat participants have read and taken note of the messages Fast and direct communication with the desired target person or target group Customer-friendly messages with a short reading time
- Higher conversion rate of up to 45 percent
- Cost savings through the use of chatbots possible
WhatsApp Business offers you a variety of practical features and the newsletter campaigns are just one example. The WhatsApp Business Platform is able to offer you the support that allows you to establish and maintain contacts with companies or customers via a chat.
The advantages of the marketing tool WhatsApp Newsletter are regularly expanded with new features, so that you have a wide range of options for reaching your contacts with the WhatsApp Newsletter. Use the campaign function and lay the foundation for a long-term marketing strategy, because WhatsApp is an indispensable part of the e-commerce sector.
Instructions: How to create a WhatsApp newsletter
Are you tired of your emails getting lost in flooded inboxes and most likely getting a low open rate? This is all too understandable, which is why we at Chatarmin would like to provide you with clear and step-by-step instructions to help you create a professional WhatsApp newsletter.
Just a few steps to your own WhatsApp newsletter
The path to your own company WhatsApp newsletter is not far, because as long as you comply with data protection regulations, nothing stands in the way of this marketing tool. First, get a WhatsApp Business API and implement the customer database so that you can start sending messages to the appropriate users.### Step-by-step instructions: How to use the WhatsApp Business platform including newsletter campaigns
Step 1: Set up a business account on WhatsApp
Step 2: Get access to valuable marketing tools via WhatsApp Business
Step 3: Obtain the necessary opt-in consent from customers to avoid violating data protection guidelines in Germany
Step 4: Now open WhatsApp and go to the app's three-dot menu at the top
Step 5: Select “New Broadcast” from the options
Step 6: Now select the contacts you want to include in the newsletter
Step 7: Now actively use WhatsApp as a platform to communicate your information
WhatsApp Newsletter: Is There a Message Limit?
When using a WhatsApp Business account, you are initially able to send up to 1000 proactive messages. You are allowed to send this number of messages within a 24-hour period. Through official channels, you have the option of increasing your outgoing message quota for WhatsApp newsletters.
Tips and tricks: How to ensure the quality of WhatsApp newsletters
Are you aiming to use WhatsApp Business to improve the quality of your newsletters? People today are very quality-conscious and receive more than just one message with a marketing function every day. Therefore, you should focus on creativity when designing your WhatsApp newsletter and come up with special features to get and keep your target group's attention.
The following tips and tricks for the WhatsApp newsletter will help you to present your company and its products or services in a good light:
Keep the WhatsApp messages short but still informative to keep reading time to a minimum.
Present the key points of the WhatsApp marketing message in a prominent place to make them immediately visible.
Enhance your company's WhatsApp newsletter with graphics (if you are introducing a product, send an image or video with it)
Design your WhatsApp newsletters to provide information rather than to make a purchase request
Don't flood users with newsletters – quality over quantity is the right approach here to support your company with an effective marketing measure
WhatsApp marketing: A message with added value is a must
A meaningless WhatsApp newsletter has no added value for your customers. Take your time to design the content of your newsletter and think carefully about what will appeal to your WhatsApp chat partners. It will be worth your while to go the extra mile, because due to the high opening rate for WhatsApp messages, sending a newsletter via the popular app is a great opportunity for you to increase sales.
WhatsApp newsletters have a bright future ahead of them
The topic of WhatsApp marketing will play an increasingly important role in the coming years, because the high open rates for messages via WhatsApp Messenger make the Click to Chat function very interesting for companies. Sending WhatsApp messages is much more effective than SMS marketing.
The high level of user-friendliness and the easy access to the WhatsApp Business Platform enable you to quickly get used to it and design high-quality service messages in no time. This way, you can complement your existing marketing channels and increase customer loyalty in Germany or beyond the country's borders.
Use WhatsApp newsletters for internal company communication
Marketing is not only directed outwards in companies. Internal communication is also of great importance and can be simplified with an app. The WhatsApp option of opening a group chat and sending news in it is extremely practical for every company.
Sending WhatsApp newsletters to employees helps to make internal contacts more efficient. In a chat, it is possible for you to reach all employee users at once. Therefore, the WhatsApp Business App is not only suitable for customer communication, but also for the exchange of information among your own employees.
Marketing messages are not everything: call to action buttons for your own employees
With a single click in the chat, you can access a WhatsApp newsletter that provides you with the information you need to quickly and efficiently handle team-related matters. The practical quick reply buttons support rapid exchange within the popular WhatsApp Messenger. The Click to Buttons are a useful feature for speeding up the sending and receiving of messages within the WhatsApp newsletter.
Improve customer communication with WhatsApp newsletters
The main purpose of a WhatsApp newsletter is usually to reach customers, alert them to new offers and retain them as long-term customers. Successful WhatsApp marketing is the answer to many problems that companies have in reaching their customers more effectively.
After all, the qualitative WhatsApp Business Platform is designed to improve contact with your customers and to take full advantage of the possibilities of digital WhatsApp marketing. Chatarmin is an expert in the field of WhatsApp marketing and we know exactly that sending a WhatsApp newsletter is a must in today's world to inform customers about news, discounts or promotions.
How can a newsletter via WhatsApp simplify your customer communication?
In the past, companies sent their customers an email when they wanted to send a newsletter. The problem with this is that the opening rate of an email is not promising. A WhatsApp message is more likely to be read and it is advantageous that WhatsApp is preinstalled on most electronic devices.
If you want to send your customers new information material, get their opt-in consent for a WhatsApp newsletter and take the opportunity to send them meaningful messages with discounts, product presentations or similar content. Customers can open these marketing messages with a single click and also send a reply via WhatsApp if they have any questions about the offers.
WhatsApp Newsletter Messenger Service: better interaction with customers
Sending a message via a WhatsApp newsletter is a promising approach and it represents the next level of customer service if you not only focus on marketing but also on providing high-quality advice. Therefore, a key part of modern WhatsApp marketing is to answer incoming customer messages via the popular messenger service. Companies can hire WhatsApp experts for this, hire a customer service representative or use a chatbot.
WhatsApp newsletter for customers – how you can save costs with a chatbot
Particularly when communicating with customers via WhatsApp, it makes sense to use an experienced chatbot. This primarily helps you to save costs, but there are other advantages that this digital conversation partner has to offer.
What are the advantages of a WhatsApp chatbot?
Quick answers to customer questions
A positive representation of brand perception
Task automation
Time savings and more effective use of your employees
WhatsApp Business App Newsletter Communication: Companies must obtain customer permission
The WhatsApp newsletter is extremely popular among business tools, but there are a few factors related to data protection that you should consider before sending your first message. Of course, you can always add any user to a chat. However, you need the user's consent to do so. Obtaining this opt-in consent is essential for your business before sending marketing messages via WhatsApp.
So make sure you get permission to join the chat via WhatsApp itself, your website or the WhatsApp Consent Form. This way, you'll be on the safe side legally and can send informative messages to your contacts in the chat using the WhatsApp Newsletter Tool.
Use a WhatsApp newsletter for free and take the next big step in marketing
Have you recognized the numerous advantages of WhatsApp as a marketing tool and want to use our article as a guide to create a high-quality WhatsApp newsletter? The possibilities are almost endless and you have a free hand in designing your company newsletter.
So get the opt-in consent of your customers and make them aware of the advantages of your WhatsApp newsletter messages. You will benefit from the versatility of the WhatsApp marketing tool, because your company will have the opportunity to simplify and automate the sending of important information, promotions and discounts.
At the same time, you can offer customer-friendly support in the WhatsApp chat and sustainably increase the satisfaction of your user contacts. The WhatsApp platform is therefore a useful starting point for your modern business marketing.
Chatarmin is your partner for all WhatsApp marketing measures
WhatsApp offers you a comprehensive business solution provider, and we at Chatarmin are experts in using this app. We are happy to support you in setting up a customer-friendly WhatsApp newsletter via WhatsApp Business.
