With the Business Catalog, the WhatsApp Business App offers you a practical product presentation feature that allows companies to highlight products and services, including a link to the web. This feature allows you to add a new item and provide it with a product name, price, and link to the company store to give customers an initial overview of current offers.
WhatsApp Business App offers a practical app for companies with the Business Catalog
Meta has been providing its corporate customers with a number of practical WhatsApp Business features for several years. These include the popular product catalog.
If companies are looking for ways to present their products in a modern way and offer customers a short response time, the business catalog is a great way to showcase your goods and services.
How does the WhatsApp Business Catalog work?
The WhatsApp catalog is able to describe your product or service in the form of a clear presentation.
Business tools like such a product catalog offer the opportunity to reach WhatsApp users directly and to make product news and bestseller deals appealing to them.
A WhatsApp Business catalog presents products in a new light
As part of the WhatsApp Business app, companies have the option of creating a catalog that is equipped with valuable information about products or services.
It is important to include informative facts that help customers to recognize the offer and its added value at first glance. Product names, product descriptions and prices should be firmly integrated into the product catalog.
It is also advantageous to present the article with meaningful product photos.
WhatsApp catalog: product code can link customers directly to the webshop
Ultimately, the WhatsApp catalog should be seen as a kind of sales promotion tool. Therefore, a link to the official shop is a useful application in such business tools. The purpose of a catalog is to clearly display the price and other information about the catalog items.
How can you set up a WhatsApp catalog?
When creating product catalogs, you should be aware that the WhatsApp Business app is a basic requirement.
This app can be downloaded via Android and iOS. After that, it is up to you to create an informative company profile.
After that, go to Settings and navigate to the so-called company tools. There you open the Catalog section.
WhatsApp Business Catalog Guide: It's so easy to add new products
Now click on the blue plus sign or alternatively on the setting to add new items. Of course, the next step is to upload attractive images for the catalogs.
A flattering photo of the item or service is perfect for putting the catalog item in the right light.
Now it is up to you to fill in the relevant fields for the product information in the WhatsApp Business Catalog. Save the item to add a new offer to the product catalog.
Your company's customers will now be provided with the new offer.
WhatsApp Business Catalog: How many products can be added per catalog?
Currently, there is a maximum number of products that can be added using this feature of the WhatsApp Business app. The maximum number of products per catalog is currently 25.
The option to add a note about a price is not available in all countries.
How many images can be added to the WhatsApp catalog?
There is another limitation and this refers to the maximum number of images per product and service. This is set at 10 photos. To present a product as well as possible, it is recommended to provide an article in the WhatsApp catalog with multi-faceted images of the products.
Direct contact with customers: share products via WhatsApp chat
WhatsApp can be used by companies today to advertise a product or service in a modern way. In fact, WhatsApp can be seen as the new Facebook in this context.
While the social media platform Facebook was once used as a good way to advertise a product, you can now achieve the same thing via a WhatsApp catalog.
Business tools like WhatsApp Business also offer direct customer contact to clarify questions about the offers.
WhatsApp can therefore be used like a virtual shop window. In the chat, customers have the opportunity to ask questions about the offers and you have the chance to provide courteous service as a business owner. Chat partners can share the offers and make them even more popular.
How can catalog items be deleted in WhatsApp?
Over time, it may of course happen that items in the shop are no longer available for purchase or that it is necessary to update settings such as a product image or other details.
However, a customer wants to be able to find current products in the list, so it is important for you as a business owner to save the list of active deals. Part of working with the WhatsApp Business Catalog is maintaining the offers.
If you want to delete old offers from the catalog, simply click on the WhatsApp settings. Now open the corresponding catalog in the company tool. Swipe left on the desired offer and select the delete function.
WhatsApp Business Product Catalog: How can items be temporarily hidden?
One of the most important pieces of information for customers is to be notified of items that are currently out of stock. To do this, go back to the catalog.
Under the “More” setting, you will see the option to “Edit”. Now click on the option to hide the product. Finally, you have to save the change.
What are the advantages of a product catalog in the WhatsApp Business app?
Using WhatsApp for customer communication offers a variety of advantages that every company should take advantage of in order to reach customers directly. WhatsApp Business is designed to increase a company's visibility. WhatsApp has over 2 billion users worldwide, making it a highly effective platform for you.
Another advantage is the fast response time in the WhatsApp chat. Today, customers expect quick answers to their concerns and literally look at the clock when it comes to receiving feedback. Communication in both directions is straightforward and offers the opportunity to close deals via chat in no time.
WhatsApp chat can also be used to provide the customer with further details about the offers. From photos to names or a description. WhatsApp is the ideal platform for modern selling.
WhatsApp Business offers a high level of security and data protection for communication
When it comes to presenting a product catalog, a company must not forget data protection. WhatsApp Business is committed to protecting the privacy of its customers. The customer must agree to receive the messages.
In addition, end-to-end encryption is in place and, of course, two-factor authentication is also important for this WhatsApp service.
Conclusion: the advantages of a WhatsApp catalog are obvious
Do you want to share information about your product or service with your customers?
Then create a WhatsApp catalog and advertise your products in a very special way. Upload a photo of your offers and insert a link to the web to make your catalogs as meaningful as possible.
The description should be as accurate as possible and have that certain something. This is because WhatsApp catalogs require a very precise description of the products. This way, you can reach your customers on their computers or other devices.
WhatsApp business catalogs are a great opportunity for modern entrepreneurs to generate new customers and to point out interesting offers to existing customers.
So use the plus symbol in WhatsApp and create a catalog today. Chatarmin is a great help for you to successfully implement your business plans in WhatsApp.
