The best WhatsApp strategy: how to make your WhatsApp marketing a success
You are thinking about starting with WhatsApp marketing, but you are still missing the WhatsApp strategy? You've already started with WhatsApp marketing, but you're not satisfied and you're thinking about new WhatsApp strategies? No matter what brought you here, this blog post will definitely give you inspiration to find the right WhatsApp strategy for you.
Right off the bat, here are more valuable Chatarmin resources for you, on your way to finding the ideal WhatsApp strategy. Simply because you don't have enough browser windows open yet:
- WhatsApp Marketing Best Practice Guide
- WhatsApp Business Costs and Costs Strategies
- WhatsApp Campaigns in 5 Steps
- WhatsApp for E-commerce: WhatsApp with Klaviyo and Shopify
This gives you a direct overview of best practices, costs, levers for new customer acquisition and retention marketing strategies: All this to find your ideal WhatsApp strategy.
If you haven't had enough yet, book your free WhatsApp Consultancy and Chatarmin Success Manager Amor Ikotic will help you achieve WhatsApp marketing success:
WhatsApp Strategy #1: mobiles WhatsApp Popup instead of Email
It's always a crucial question: Do I dedicate my WhatsApp marketing strategy to new customer acquisition, or retention marketing, or both? The fact is, you can generate 50% more leads through WhatsApp than through traditional email pop-up leads. This is true for mobile traffic:
These are the reasons for the 50% better mobile lead gen rate via WhatsApp:
-One-Click Leadgen: via WhatsApp you don't have to fill out a tedious form. One click and poof, you're in a WhatsApp chat with your favourite brand. -Quick double opt-in in WhatsApp: Approximately 15-25% of your email leads are lost due to double opt-in. This has to do with spam filters, inbox issues, delivery rates and opening rates with the ailing marketing channel of email. WhatsApp marketing does not have all these problems -Instant Lead Enrichment: Millisecond efficiency not only guarantees an interactive experience with instant rewards for the user, no, it also enables much faster lead generation and thus retargeting and additional touchpoints. You don't have the CVR dropoff of longer welcome journeys with WhatsApp. Asking for surveys, collecting content or giving the user more data is 10x easier via WhatsApp than via email.
Metaflow WhatsApp Delay Popup for Mobile Traffic.
, this has hardly changed in the last 10 years. What has added, however, is that over 80% of eCommerce shoppers have at least one mobile touchpoint along their User Journey.
So mobile traffic and mobile optimisation of your website is 100% an essential factor to boost your conversion rate and lead gen efficiency. WhatsApp helps you with this.