BODY IP is a leading health and fitness brand in Germany and achieved an impressive ROI of 32.9x with our marketing software. For their Whey Restock Campaign, they used WhatsApp to send targeted messages with discount offers. The goal was to get customers to buy their popular protein powder. The result was a successful campaign - effective, scalable and measurable.
A clear goal in mind - finding the right strategy
BODY IP was faced with a difficult task. Previous WhatsApp marketing attempts had not brought the desired success. But how do you reach a target group that prefers to buy directly via WhatsApp? The answer lay in a targeted campaign. BODY IP wanted to activate its customers with a clear offer - protein supplements at a discount - and a precise approach. And this is exactly where our solution came into play.
Clear focus for maximum impact
Our approach was precise and effective. The campaign focused on a simple but appealing message: the announcement of a restocking of products with an attractive 15% discount. Why is simplicity so crucial here? It draws attention directly to the offer and motivates the target group to take action. We also targeted the existing hype surrounding the product. This demand gave us the opportunity to achieve a high click rate with minimal effort. Past campaigns had not met expectations - so our focus was on a clear objective. We wanted more clicks and orders within a short period of time. At the same time, we made sure to keep the unsubscribe rate low. This balanced approach not only led to an increased ROI, but also to satisfied customers.
Impressive results of a well thought-out strategy
At a total cost of €222,01, we reached 2156 accounts.
22.81% CTR
With an open rate of 1600 and 365 link clicks, a strong click rate of 22.81% was achieved. What does that mean? The messages of our campaign struck the right chord. Users were not only interested, but motivated to take action.
80 Total Orders
The 2156 accounts reached resulted in an impressive 80 orders. This corresponds to a conversion rate of 21.92% - an outstanding figure. Interested parties clicked on the link and used the advertised discount code when paying. This clear call to action led to targeted success.
€7.306,45 Total Revenue
The result speaks for itself: €7,306.45 turnover with costs of only €222.01 - this corresponds to a sensational ROI of 32.9x. How was this possible? Thanks to a precisely tailored approach to the target group and an attractive offer on the long-awaited product. Strategy and timing worked together perfectly here.
Maximum impact through targeted marketing
BODY IP recognized the power of a strategic WhatsApp campaign. We helped to address their target group directly - without detours. The replenishment of their bestseller exceeded all expectations. With an ROI of 32.9x, it not only increased sales, but also strengthened brand loyalty in the long term.
