Cusbclo is a German clothing brand that serves customers worldwide. They have been working with Chatarmin since January and have generated significant sales with minimal spending. Cusblo’s goal with WhatsApp marketing was to generate leads and increase sales across different audience groups.
The Challenge
Cusbclo wanted to experiment with Whatsapp marketing for some of the sales/product launches they had set for this year. They decided to pivot a bit from their conventional marketing channels, such as emails and other social media platforms, and add WhatsApp to the list. Their previous campaigns on other channels yielded low results in comparison to the amount spent. They needed a more direct and personalized approach to customer engagement, and WhatsApp was the perfect fit for their business.
Our Strategy
We implemented a comprehensive WhatsApp marketing strategy focused on direct communication. By analyzing their customer data, we were able to tailor our messaging to different audience groups and preferences. We developed automated messaging flows for abandoned cart reminders, product launches, exciting discounts, etc. Our goal was to get as many eyes as possible on different campaigns throughout the year via WhatsApp.
Our Results - €188,915 Total Revenue!
Since January, we have recorded a whopping €188,915 in revenue on WhatsApp with a little spend of €11,341.
In less than one year, Cusbclo achieved over €180,000 in sales with a WhatsApp marketing spend of just €11,341. This impressive ROI has demonstrated the effectiveness of all our direct messaging strategies.
For example, the B-Day Campaign alone brought in €42k in sales. Our abandoned cart flow strategy brought in almost €6K with a €39 spend. Other campaigns like the Early Bird brought in a significant amount of revenue in comparison to the spend. Since the beginning of the year, our WA marketing strategies have brought in a stable return of 16.6X our spend.
Through our targeted WhatsApp marketing strategy, the clothing brand transformed its approach to customer engagement and significantly boosted its sales. This success story shows the power of personalized communication via WhatsApp marketing to drive sales.
