That’s Me Organic is a German beauty brand that produces organic, plant-based hair dye and natural cosmetics products. Their goal is to create chemical-free, sustainable, and high-quality face and body cosmetics and hair dye products.
The Challenge
That’s Me Organic wanted to devise an omnichannel marketing strategy that combines email marketing efforts with WhatsApp marketing to boost sales and increase brand engagement. With their anniversary coming up, they wanted to run a sale to test this strategy and see how their target audience responded to it.
Our Strategy
We combined our knowledge of WhatsApp and Email marketing and devised a simple yet effective strategy for the brand’s 3rd-anniversary sale. We crafted a personalized campaign messaging that highlighted a 30% discount to celebrate the anniversary and get the audience to make purchases. We extended this discount for a few days to give audiences enough time to shop and also enable us to gather enough insights from our results.
Our Results
81% Open Rate and 30% Click Rate
Our campaign messaging yielded very impressive results. An 81% open rate indicates that most of our audience was interested enough to view the message, which means our audience's targeting strategy, using the appeal of the anniversary, was strong. The 30% Click Rate also indicates that a significant portion of those who opened the message were pushed to take action and explore the sale. This reflects a strong CTA.
€20,710 revenue Via WhatsApp and €15,069 Via Email
The integration of WhatsApp and Email Marketing in the 3rd-anniversary sale was a very strategic move that boosted overall revenue. We leveraged the strength and number of their audience on both channels to get incredible results.
The high open rate on WhatsApp definitely contributed to the strong conversions. Our email blast also had a good open rate of 26.5%, which contributed to the conversions recorded via the channel.
Another factor that influenced the high revenue is WhatsApp's personalized nature. The platform encourages prompt responses from customers, which quickly tells us whether a campaign will be successful or not. Our WhatsApp marketing campaign cost only €392 and yielded over €20K in revenue, which is an excellent ROI.
Value for Brand
The combined revenue from both campaigns demonstrates the effectiveness of an omnichannel marketing strategy, especially for big sales. By reaching customers through these platforms, the brand was able to maximize its sales opportunities by capitalizing on the immediate responses on WhatsApp while providing more information via email. This strategy also maximized reach and engagement for the brand by attracting new customers and encouraging repeat purchases.
Next Steps
Our goal for That’s Me Organic is to continue utilising WhatsApp and Email marketing strategies and reach € 100k in revenue this year. The target audience has been responding beautifully to the campaigns so far and we should be able to push for higher engagement and revenue with all the insights we have gathered.
