For this Launch with Chatarmin segment, we look at our campaign for Olakala, a German-based clothing brand specializing in underwear, hoodies, beanies, jogger sets, etc. Olakala launched its SS24 Echoes of Illusion Collection and decided to run an Early Access campaign on WhatsApp for its most loyal customers to get a first look at the collection.
Our Approach to Launches
When it comes to launches, we craft our WhatsApp marketing campaign to attract as many eyes as possible to the product and website. We leverage brand loyalty and create a reward system via personalized Early Access campaign messaging that makes customers feel special. We also include incentives like discounts to get them to engage with the campaign and even place a purchase.
What We Did for Olakala
For the launch of Olakala’s new collection, we sent out an Early Access campaign message on WhatsApp, granting customers a first look at the collection before the official launch date. We added a 15% discount on all products on the website, valid for only one hour from the start of the campaign.
Customers were granted an early access code to view the new collection alongside the discount code to apply at checkout. We aimed to make the WhatsApp subscribers feel special with this campaign and create a sense of urgency (with the time limitation) to get them to view the campaign and make a purchase as soon as possible.
38,4X Return on WA Spend Recorded
We recorded a 38,4X return on our very minimal WhatsApp Spend. This is a very strong result despite the fact that the campaign only lasted one hour. The campaign recorded a whopping 73.5% open rate with a 19.3% click rate. Given that our goal was to get as much traction as possible to the website to view and engage with the new collection, we definitely smashed it!
Final Thoughts
When working with brands like Olakala, which already has a devoted and loyal customer base, it's easy to record great results in terms of engagement, clicks, and, ultimately, sales. WhatsApp marketing helps increase brand loyalty thanks to its personalized messaging form. It is a goldmine for DTC marketing, and we can see it with Olakala.
We look forward to launching a new collection with Olakala in no time!
