OFFSET Nutrition is a food and nutrition brand primarily serving customers in England and Germany. As a DTC brand, it decided to build a WhatsApp subscriber base to target customers on a more personal level. The main goal was to reach customers who were not responding to email marketing strategies.
Our Approach
When building a WhatsApp subscriber list from an existing email list, we have to be careful to avoid cannibalization. Thanks to our Klaviyo connection and Shopify integration, we were able to achieve a smooth transition. We created a welcome flow strategy to invite customers to sign up for our WhatsApp newsletter for a 10% sitewide discount. New subscribers were also promised early access to all offers and exclusive deals before other customers. This strategy worked amazingly, as we recorded over 1,000 enrollments and a huge ROWAS.
Our Results
€38K in sales for initial welcome flow on WhatsApp. 262K in sales recorded in 8 Months!
Our welcome flow strategy on WhatsApp exceeded our expectations. We recorded the following results:
1522 enrollments
369X ROAS
€25.01 Revenue per Enrollment
All on a €103.67 Whatsapp spend! In the next few weeks, we saw an uptick of 17,000 new subscribers to the WhatsApp newsletter.
These results are a true testament to what happens when you build a loyal and trustworthy customer base. The number of sign-ups on our opt-in flow on WhatsApp proved that WhatsApp marketing is very effective for food and nutrition brands that have done the work to keep their customers loyal.
Next Steps
We are expecting even more revenue in the coming months because of the customer retention on both WhatsApp and Email! We predict €1M or more in revenue in the next couple of months if this momentum continues. WhatsApp Marketing can be a bit of a slow burn, especially in the beginning. However, with time, there is always a significant return on investment.
