myDartpfeil is a German company that produces dartboards and dart accessories. They wanted to expand their marketing strategies to include WhatsApp so they could target their audience on a more personal level and support their email marketing strategies.
Our Approach
We crafted a strategic welcome flow campaign with a very compelling message and a 10% discount voucher. Customers clicked the link with a chat start, prompting an immediate response from the system. They were also asked to give their permission to receive messages from myDartpfeil and share their emails before getting the discount. This campaign also served as an excellent opportunity to share a new product update that users can test out.
€30K Turnover on €121,30 Spend!
We absolutely smashed this campaign, bringing in a turnover of €30,224.11 and a 249,1X ROWAS. The campaign also recorded an average order value of €82,2 and a €17,58 revenue per enrollment. These results completely exceeded our expectations in terms of the amount made and the valuable leads gained.
What We Noticed
Because myDartpfeil has a loyal customer base, it was easy to get users to engage with the campaign. Customers were eager to share their email addresses for the 10% discount. We were able to build more leads from this campaign, which will help us gain more traction for future campaigns.
