MatchaLand is a Swiss-based company that produces and sells authentic Japanese Matcha to customers in Switzerland, Germany, and other countries. MatchaLand utilized WhatsApp marketing via Chatarmin for a pre-order campaign for their 7 new matcha varieties.
The Challenge
MatchaLand was not getting the desired results from its email marketing strategies. Customers were not engaging with the emails, and they needed a switch. They decided to try WhatsApp marketing to target their audiences on a more personalized platform.
What We Did
For MatchaLand’s pre-order sales, we sent out a newsletter to existing VIP WhatsApp subscribers with a link for users to pre-order the product directly from WhatsApp. Chatarmin’s integration with Klaviyo allowed us to sync existing email lists and segments easily. Our Shopify integration also allowed us to assess customers’ historical purchasing behavior and leverage this information in our campaign. We were able to avoid cannibalization and create a seamless flow of our email and WhatsApp marketing strategies.
Our Results
We recorded €27K in Pre-order Sales with a 305,73 CHF WA spend, totaling 87,5X ROWAS.
Some other results we recorded are:
73.4% open rate
86,7 CHF Average order value
Some of the insights we gathered from this campaign were a much faster engagement than other campaigns. This reflects a bit of anticipation for the new products. The high open rate also indicates customers’ eagerness to engage with the campaign. This campaign also yielded better results than what we have recorded from email lists, proving yet again that DTC brands have a better chance of reaching their ideal audience groups on a personalized platform like WhatsApp.
The goal of this campaign was mainly to build momentum for the launch of 7 new matcha varieties for the brand. While the high volume of pre-order sales is impressive, we anticipate an even bigger win on launch day when we can retarget customers who didn’t place pre-order sales and get them to make a purchase.
