PHC Skincare - the Californian-German brand for skin and lip care - focused on innovation with Chatarmin. They integrated WhatsApp as a new marketing channel. They used their existing email list for this. But how successful was this strategy? With an impressive €12.13 RPR, the WhatsApp Welcome Flow proves it was worth it.
Untapped potential: Why WhatsApp?
PHC Skincare had not previously used WhatsApp as a marketing channel - a missed opportunity. However, without an existing target group on the platform, the question arose: How can a new channel be developed effectively? The goal was to win over a large part of the email list for WhatsApp. An ambitious plan with a strategic approach.
How PHC Skincare created the perfect introduction to WhatsApp
A chat start link was sent specifically to email subscribers - with a tempting offer. There was a 25% discount on products in the online store. But how do you turn this into a successful campaign? Customers were forwarded directly to WhatsApp by clicking on the link. There they entered their email address and received the discount code and shopping link in return. Simple and effective. The result? More than just a successful welcome campaign. This strategy not only created added value for customers, but also a valuable WhatsApp subscriber list. This is now being used specifically for future campaigns - a double win.
Outstanding success with €92,359.63 turnover and a 186-fold ROWAS
How do you manage to achieve such resounding success in just a few months? PHC Skincare set a milestone in marketing with a strategically thought-out WhatsApp Welcome Flow. Targeted discounts and personalized interactions successfully captured the attention of customers. This approach not only motivated website interaction - it also led to high completion rates.
The impressive figures speak for themselves:
- 7,611 Enrollments
- 4,308 Clicks
- 825 Orders
- €12,13 Revenue per recipient
In addition, the campaign recorded an open rate of 63.8%, a conversion rate of 10.8% and a click rate of 19.1%. In the end, the campaign generated over €174,000 in revenue with a spend of just €5,488.84, proving just how effective WhatsApp marketing can be!
Recipe for success for loyal customers and sustainable growth
How do you acquire a loyal customer base on a new platform like WhatsApp? The answer is clear: with clever incentives and simple processes. This concept did just that for PHC Skincare. The €12.13 RPR WhatsApp Welcome Flow motivated customers to interact and strengthened brand loyalty - without huge budgets. These strategies show that brands like PHC Skincare can achieve success with well thought out campaigns on WhatsApp. The key to success lies in strong customer loyalty and the trust of the target group. These results are impressive. And we are already wondering what else is possible to build on this success and generate more sales.
