# How Luxusbetten24 Generated Over €157,000 with a WhatsApp Abandoned Checkout Flow

> Luxusbetten24 generated €157,119.19 in revenue with just €41.97 spend. A 3,743x ROI from a single WhatsApp Abandoned Checkout Flow with Shopify integration and a 14.5% conversion rate.

Source: https://chatarmin.com/en/customers/luxusbetten24

Company: Luxusbetten24  
Industry: Household  
Published: 2025-09-30

## Results

- WhatsApp Revenue: €157K
- WhatsApp Spend: €42
- Return in WhatsApp Spend: 3.743x

## Challenge

Luxusbetten24 is one of the leading providers of premium beds and high-quality bedroom furniture. The company faced a well-known challenge in e-commerce:
**Many customers add products to their cart but abandon the purchase just before completing checkout.**

Email reminders for abandoned carts had worked to some extent in the past, but reach and conversions remained well below expectations. The team needed a channel that could recover these “hot leads” with maximum impact.

## Solution

With **Chatarmin**, Luxusbetten24 implemented a **WhatsApp Abandoned Checkout Flow**, seamlessly integrated into **Shopify**.

![Luxusbetten24_WhatsApp_Campaign.png](https://cdn.sanity.io/images/vmmgqf0p/production/4036b3adaedb85ea85d6269169890597ff21c1a9-1073x1078.png)

Here’s how the flow worked:

- . **Quick response** – just minutes after abandonment, customers received a personal WhatsApp reminder about their cart.
- . **Low friction** – direct payment and checkout links made completing the purchase possible in just a few clicks.
- . **Service option** – customers could ask questions directly via WhatsApp, removing doubts before completing the purchase.
- . **Personalization** – product recommendations and messages were dynamically pulled from the Shopify cart.

## Results

The results of the abandoned checkout flow were exceptional:

- **WhatsApp revenue:** €157,119.19
- **WhatsApp costs:** €41.97
- **Return on WhatsApp Spend (ROWS):** 3,743x
- **Enrollments:** 818
- **Conversion rate:** 14.5%

![Luxusbetten24_WhatsApp_Campaign_KPIs.png](https://cdn.sanity.io/images/vmmgqf0p/production/60f7df9e8edf35938e110d65e9c6f878034f62df-1074x1075.png)

With minimal ad spend and a targeted flow, Luxusbetten24 was able to generate **over €157,000 in additional revenue**.

## Conclusion

The Luxusbetten24 case demonstrates that WhatsApp marketing shows its full strength in the **abandoned checkout use case**.

While email reminders often go unread, the immediate and personal nature of WhatsApp messages leads to significantly higher recovery rates.

The result: a **3,743x return on spend** and **over €157,000 in revenue** – with just a single flow.