# €53,884 WhatsApp Revenue in Black Week – bedrop achieves 195.3x ROI with Pre-Access

> bedrop generated €53,884.07 in revenue with an exclusive Black Week WhatsApp Pre-Access campaign at just €275.89 in costs. 195.3x ROI, 80.9% open rate, and €101.29 AOV

Source: https://chatarmin.com/en/customers/bedrop-3

Company: bedrop  
Industry: Beauty & Wellness  
Published: 2026-01-15

## Results

- Return on WhatsApp Spend: 195.3x
- Open Rate: 80.9%
- Average Order Value: €101.29

bedrop 🐝 didn’t want to kick off Black Week with yet another generic newsletter, but with **real exclusivity**.
The goal: activate their most purchase-ready customers **before anyone else** – with a Pre-Access that truly feels like an advantage.

The channel of choice was obvious: **WhatsApp**.
Personal, direct, with maximum attention – and perfectly suited to combine urgency and value.

The result? One of the most profitable WhatsApp campaigns we’ve seen so far. 🚀

## The situation: Black Week without wasted reach

Black Week is loud, expensive, and overcrowded.
bedrop faced a classic e-commerce challenge:

- rising advertising costs
- declining attention
- interchangeable offers flooding inboxes

Instead of buying reach at any cost, the team chose a different path:

## The strategy: Pre-Access

The campaign was clearly structured and built on solid psychological principles:

- **Exclusive early access** to Bee Week
- **Clear deadline** (only until 11:59 PM)
- **Strong incentives**:
- up to 40% discount
- a limited Christmas soap worth €10
- a chance to receive a 100% refund

The message was unmistakable:
*If you don’t order now, you miss out on one-time benefits.*

## Execution with chatarmin

With chatarmin, bedrop executed the campaign in a DSGVO-compliant, high-performance, and scalable way:

- Sent to a **qualified WhatsApp opt-in list**
- Clear structure & mobile-optimized content
- Direct CTA to the Pre-Access shop
- Real-time tracking of all relevant KPIs

No technical overhead.
No channel chaos.
Just focus on revenue.

## The results: When relevance meets timing

The numbers speak for themselves:

![bedrop_casestudy](https://cdn.sanity.io/images/vmmgqf0p/production/364cccb9631c938d9896dd91615f65b93966dd0a-1270x1258.png)

- **€53,884.07 WhatsApp revenue**
- **€275.89 WhatsApp costs**
- **195.3x return on WhatsApp spend**
- **80.9% open rate**
- **€101.29 average order value**
- **€19.65 revenue per recipient**

This is not just a campaign success.
This is **proof of channel**.

## Why this campaign performed so well

**1. Exclusivity instead of mass discounts**
Pre-Access works because it’s not for everyone.

**2. WhatsApp as a primary channel**
80%+ open rates aren’t luck – they’re expectation.

**3. Clear message, clear deadline**
No distractions. No uncertainty. No room for interpretation.

**4. The right platform in the background**
chatarmin turned an idea into a scalable revenue channel.

![Chatarmin_USPs_eng.png](https://cdn.sanity.io/images/vmmgqf0p/production/82a2d0e37297cec310dd33baf746c78d3b3da41a-1774x1152.png)

### **The right partner makes the difference**

WhatsApp marketing is not a broadcast tool.
With chatarmin, it becomes a **measurable revenue lever** – without technical complexity.

**About chatarmin.com**
*chatarmin is the leading WhatsApp marketing platform for e-commerce companies in the DACH region. With a strong focus on DSGVO compliance, performance, and user experience, chatarmin enables brands to turn WhatsApp into a profitable sales channel – simple, scalable, and measurable.*